# Shimona Chadha

> Shimona Chadha is a global marketing leader who became Chief Marketing Officer of Persistent Systems in July 2025, joining the executive leadership team of the Pune-headquartered technology services company. With more than two decades across B2B, B2C, and B2B2C, she has run marketing transformations at HCLTech, Vodafone Idea, and Abbott - spanning technology, telecom, and life sciences. Known for treating marketing as a business accelerator rather than a cost center, she built a generative-AI-powered marketing engine at HCLTech and has been recognized with Forrester's Program of the Year 2025 and a Stevie Award for Women in Business. She is based in Scotch Plains, New Jersey.

- **Role:** Global Chief Marketing Officer at Persistent Systems
- **Organizations:** Persistent Systems, HCLTech, Vodafone Idea, Abbott
- **Nationality:** Indian-American
- **Education:** Graduate degree, Symbiosis Institute of Management Studies, Executive education, UC Berkeley (Peer150 CMO Program), Executive education, Dartmouth - Tuck School of Business, Executive education, Yale School of Management
- **Known for:** Appointed Global Chief Marketing Officer and executive leadership team member at Persistent Systems (2025), Built a generative-AI-powered marketing engine at HCLTech to improve brand visibility, go-to-market effectiveness, and pipeline conversion, Forrester's Program of the Year 2025

## Career timeline

- **—** — Senior marketing leadership role at Abbott, across life sciences and healthcare
- **—** — Senior leadership role at Vodafone Idea, leading customer-focused growth in telecom
- **—** — Vice President and Head of North America Vertical Marketing at HCLTech; built a generative-AI-powered marketing engine
- **2025** — Recognized with Forrester's Program of the Year 2025
- **2025** — Appointed Global Chief Marketing Officer of Persistent Systems (July 3, 2025)

## Achievements

- Appointed Global Chief Marketing Officer and executive leadership team member at Persistent Systems (2025)
- Built a generative-AI-powered marketing engine at HCLTech to improve brand visibility, go-to-market effectiveness, and pipeline conversion
- Forrester's Program of the Year 2025
- Stevie Award for Women in Business
- Inspiring Women in Business recognition
- More than two decades leading marketing transformations across B2B, B2C, and B2B2C

## Latest updates

- **2025-07** — Joined Persistent Systems as Global Chief Marketing Officer, based in New Jersey.

## Links

- Website: https://www.persistent.com
- LinkedIn: https://www.linkedin.com/in/shimona-chadha-7879288/

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Profile page: https://yespress.io/shimona-chadha
Published by YesPress — https://yespress.io
Last updated: 2026-08-11