# Shimin Ooi

> Shimin Ooi is the CEO of Sleep Reset, a virtual sleep clinic that pairs licensed clinical care with a proprietary CBT-I program to treat insomnia without sleeping pills. A Princeton graduate who built her career across McKinsey, Pilot, and Index Ventures, she now runs a company arguing that a lot of what people call burnout is really untreated bad sleep. In 2025 she took Sleep Reset's pitch to the HLTH stage and walked away with the AARP AgeTech After Dark prize.

- **Role:** CEO at Sleep Reset
- **Organizations:** Sleep Reset, Index Ventures, Pilot, McKinsey & Company, Princeton University
- **Education:** A.B., Woodrow Wilson School of Public and International Affairs (Public Policy), minor in Finance, magna cum laude, Princeton University, Study abroad, University of Oxford
- **Known for:** Leads Sleep Reset as CEO, a CBT-I-based virtual sleep clinic backed by Y Combinator, Foundation Capital, NEA, and Stanford University, Won the AARP AgeTech After Dark Pitch Competition at HLTH 2025, Recipient of a Princeton Thesis Research Award for health policy and economics research

## Career timeline

- **—** — Earned an A.B. magna cum laude from Princeton's Woodrow Wilson School, with a thesis on health policy and economics that won a Princeton Thesis Research Award
- **—** — Engagement Manager at McKinsey & Company in New York, focused on Healthcare Systems & Services and Private Equity
- **—** — Head of Strategic Finance & Business Operations at Pilot
- **—** — Partner at Index Ventures
- **—** — Became CEO of Sleep Reset, the virtual sleep clinic founded by Yunha Kim
- **2025** — Pitched Sleep Reset at the AARP AgeTech Collaborative pitch competition at HLTH 2025 and won the AgeTech After Dark prize ($10,000)

## Achievements

- Leads Sleep Reset as CEO, a CBT-I-based virtual sleep clinic backed by Y Combinator, Foundation Capital, NEA, and Stanford University
- Won the AARP AgeTech After Dark Pitch Competition at HLTH 2025
- Recipient of a Princeton Thesis Research Award for health policy and economics research
- Graduated magna cum laude from Princeton University

## Latest updates

- **2025-10** — Sleep Reset won the AgeTech After Dark pitch competition at HLTH 2025 with Shimin Ooi presenting
- **2025-09** — Appeared on the Sleep Science Today podcast episode 'Unlocking Better Sleep with Technology' discussing CBT-I and digital sleep care

## Links

- Website: https://www.thesleepreset.com
- LinkedIn: https://www.linkedin.com/in/shiminooi/

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Profile page: https://yespress.io/shimin-ooi
Published by YesPress — https://yespress.io
Last updated: 2026-06-05