# Shift

> Shift is a Victoria, Canada-based Redbrick company making a customizable desktop browser for people juggling web apps, accounts, and projects. Its Browser Builder lets users rearrange controls, while Spaces separate contexts and accounts. Free, Advanced, and Teams offerings combine browsing, app access, optional AI, and carbon-footprint estimates.

- **Founded:** 2016
- **Headquarters:** Victoria, Canada
- **Founders:** Tobyn Sowden (Founder; Redbrick CEO), Nadia Tatlow (Founding team member; appointed Shift CEO in December 2019)
- **Products:** Shift Browser, Shift Advanced, Shift for Teams, Shift AI, Carbon Meter
- **Notable:** Company reports 2.4 million users worldwide on its About page., Launched redesigned drag-and-drop browser interface in July 2025., Launched Shift AI on April 30, 2026.

## Products & services

- **Shift Browser** — Mac and Windows Chromium-based browser with a drag-and-drop Browser Builder, templates, app access, multiple accounts, and project-specific Spaces.
- **Shift Advanced** — Paid subscription with unlimited Spaces and apps, expanded AI usage, and priority support, including video calls.
- **Shift for Teams** — Paid licenses with consolidated billing and administrative license management; individual browser setups remain independent.
- **Shift AI** — Optional context-aware assistant for questions, summaries, and drafts; uses Cloudflare Privacy Proxy.
- **Carbon Meter** — Estimates browser-related emissions and supports offsets; excludes AI, offline processing, and local device power draw.

## Achievements

- Company reports 2.4 million users worldwide on its About page.
- Launched redesigned drag-and-drop browser interface in July 2025.
- Launched Shift AI on April 30, 2026.
- B Corp Certified as a Redbrick company.

## Latest updates

- **2026-09** — VP of Product Michael Foucher described a quarterly Customer Advisory Board in a September 24 essay about competing with default browsers.
- **2026-07** — Foucher described consumer research, optional AI controls, and visible context selection in a July 24 post-launch review.
- **2026-06** — CEO Neil Henderson discussed the Carbon Meter’s limitations and the environmental tradeoffs of launching AI.
- **2026-04** — Shift AI launched April 30 using Cloudflare Privacy Proxy.

## Links

- Website: https://shift.com/
- LinkedIn: https://www.linkedin.com/company/shiftbrowser/
- YouTube: https://www.youtube.com/@ShiftBrowser
- Instagram: https://www.instagram.com/shift_browser
- Facebook: https://www.facebook.com/shiftbrowser
- TikTok: https://www.tiktok.com/@shiftbrowser

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Profile page: https://yespress.io/shift
Published by YesPress — https://yespress.io
Last updated: 2026-10-02