# Shift Paradigm

> Shift Paradigm, also styled SH/FT, is an Austin-based consultancy that combines marketing strategy, customer data, platform implementation, digital product engineering and campaign execution. Its enterprise B2B and B2C work connects systems and teams so organizations can improve customer experiences and revenue performance.

- **Founded:** 2010
- **Headquarters:** Austin, United States
- **Founders:** Morgan Stewart (Co-founder of predecessor Trendline Interactive; former CEO), Andrew Kordek (Co-founder of predecessor Trendline Interactive)
- **Products:** Marketing technology strategy and implementation, Revenue operations, Email and omnichannel marketing, Customer data and analytics, Digital product design and engineering
- **Notable:** Unified Trendline Interactive and LeadMD under the Shift Paradigm brand in November 2021., Acquired Principle Studios in March 2024 to expand design and engineering capabilities., Company-reported healthcare technology case cites $2.5 million in IT savings and monthly average revenue rising from $2 million to $4 million.

## Products & services

- **Marketing technology strategy and implementation** — Technology roadmaps, assessments, platform selection, migration, integration and optimization across enterprise marketing systems.
- **Revenue operations** — Connect marketing and sales processes, lead management, CRM workflows, measurement and organizational ownership.
- **Email and omnichannel marketing** — Campaign strategy, creative production, personalization, deliverability and execution across email and other customer channels.
- **Customer data and analytics** — Data architecture, governance, integration, behavioral segmentation, Client 360 models, lifetime value modeling and reporting.
- **Digital product design and engineering** — UX research, journey mapping, CMS and digital experience platforms, ecommerce and custom application development.
- **AI Integration** — AI strategy, data readiness, integration and marketing adaptation to AI-mediated discovery and engagement.
- **Tech Navigator** — Proprietary assessment approach used to evaluate marketing technology utilization, duplication, performance and revenue-process problems.
- **CMS Migration Accelerator** — An offering that automates portions of content inventory and migration; described in company materials as supporting CMS modernization.
- **CX SpotCheck** — Complimentary evaluation of a public-facing customer journey, with identified friction and a prioritized roadmap.

## Achievements

- Unified Trendline Interactive and LeadMD under the Shift Paradigm brand in November 2021.
- Acquired Principle Studios in March 2024 to expand design and engineering capabilities.
- Company-reported healthcare technology case cites $2.5 million in IT savings and monthly average revenue rising from $2 million to $4 million.
- Company materials attribute more than $5 million in one-month campaign revenue to ResMed work.
- Beth Corby named a 2025-2026 Adobe Marketo Engage Champion, announced September 2025.
- Aarzoo Kothari’s selection as a 2025 Salesforce Marketing Cloud Champion announced February 2026.

## Latest updates

- **2026-10** — Company LinkedIn posts promoted an October 8 Marketo Optimizer session and described Shift as an Adobe Marketo Optimizer Design Partner.
- **2026-02** — Published Aarzoo Kothari’s recognition as a 2025 Salesforce Marketing Cloud Champion.
- **2025-09** — Announced Beth Corby as an Adobe Marketo Engage Champion for 2025-2026.
- **2025-08** — Published WS Audiology interview covering portal friction, customer research and priorities for improving digital adoption.
- **2024-03** — Acquired Principle Studios; Bow River Capital announced acquisition financing.

## Links

- Website: https://www.shiftparadigm.com/
- LinkedIn: https://www.linkedin.com/company/shiftparadigm/
- Twitter/X: https://twitter.com/ShiftParadigmco
- Facebook: https://www.facebook.com/shiftparadigmco

---

Profile page: https://yespress.io/shift-paradigm
Published by YesPress — https://yespress.io
Last updated: 2026-10-25