# Shift Digital

> Shift Digital supplies lead management, marketing analytics, vendor certification, and hands-on program support to national brands and their local retailers. Built around automotive dealer networks, its provider-agnostic approach combines proprietary software with people who help dealers use it.

- **Founded:** 2008
- **Headquarters:** Birmingham, United States
- **Founders:** Steve St. Andre (Founder and Chairman), Brian Dukes (Co-founder; later Managing Partner at Exitwise)
- **Products:** Enterprise Lead Management Solution (ELMS), Website Analytics and Tagging, Data Visualization, Customer Relationship Management, Inventory
- **Notable:** Launched Chrysler Digital in October 2008., Expanded into homebuilding with Pulte Group in 2010 and powersports with Polaris in 2016., Company timeline records a Toronto office opening in January 2019.

## Products & services

- **Enterprise Lead Management Solution (ELMS)** — Captures and coordinates customer interactions across websites, marketing, sales, service, and showroom touchpoints.
- **Website Analytics and Tagging** — Proprietary tagging and cross-site reporting for brand and retailer digital activity.
- **Data Visualization** — Customizable SaaS dashboards combining website, advertising, and marketing analytics.
- **Customer Relationship Management** — Lightweight CRM for customer records and basic email marketing; offered alone or alongside existing systems.
- **Inventory** — Normalizes brand and retailer inventory data for websites and inventory partners.
- **Mystery Shop** — Software and services for assessing retailer interactions online, in person, and by telephone.
- **Digital Program Management** — Program operations, provider certification, compliance monitoring, dealer support, training, and field consulting.
- **Media Services** — Local campaign management across search, display, social, inventory, marketplace, and programmatic advertising.
- **Hospitality AI Solutions** — Hotel chatbot solutions with ongoing support, refinement, multilingual responses, and analysis of guest inquiries.

## Achievements

- Launched Chrysler Digital in October 2008.
- Expanded into homebuilding with Pulte Group in 2010 and powersports with Polaris in 2016.
- Company timeline records a Toronto office opening in January 2019.
- Founder Steve St. Andre received a 2023 Automotive Hall of Fame Industry Influencer award.
- Company-reported motorcycle dealer case study records website lead growth above 35% after 90 days.

## Latest updates

- **2025-07** — Released vehicle merchandising research on image quality, engagement, and dealer advertising performance.
- **2026-03** — Released analysis of 2025 automotive shopping and lead-gate sequencing; reported dealer-site lead-to-sale rate of 11.8%, brand-site rate of 7%, and third-party rate of 2.2%.

## Links

- Website: https://www.shiftdigital.com/
- LinkedIn: https://www.linkedin.com/company/shift-digital
- Twitter/X: https://twitter.com/ShiftDigital1/
- Instagram: https://www.instagram.com/shiftdigital1/
- Facebook: https://www.facebook.com/ShiftDigital1

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Profile page: https://yespress.io/shift-digital
Published by YesPress — https://yespress.io
Last updated: 2026-10-17