# Sherryl Woodward

> Sherryl Woodward is a Toronto-based marketing executive and Chief Marketing Officer at Rates.ca. Her public career spans integrated marketing and end-to-end experience design at Coca-Cola, the Canadian market launch of omnichannel food retailer Wild Fork, and now consumer finance comparison. Across those roles, the consistent thread is translating complicated product systems into clear, useful consumer experiences.

- **Role:** Chief Marketing Officer at Rates.ca
- **Organizations:** Rates.ca, Wild Fork Canada, Coca-Cola North America, McGill University
- **Education:** McGill University
- **Known for:** Held senior integrated marketing and end-to-end experience design roles at Coca-Cola North America., Selected as a final-round juror for Effie Canada in 2021., Helped launch Wild Fork's Canadian e-commerce presence and first Canadian physical retail store.

## Career timeline

- **2017** — Credited as a Coca-Cola client contact on the global Rising World: Learner campaign.
- **2021** — Served as Group Director, North America - End-to-End Experience and Design at Coca-Cola North America and as a final-round Effie Canada juror.
- **2021** — Credited as Director of Integrated Marketing on Coca-Cola's Unlock Summer campaign.
- **2023** — As Head of Brand Experience at Wild Fork, helped introduce the brand's e-commerce and physical retail model in Canada.
- **2023** — Represented Wild Fork at the opening of its first Canadian retail store in Whitby, Ontario.
- **2025** — Contributed perspectives to a Canadian Marketing Association discussion about balancing short-term performance and long-term brand value.
- **2026** — Publicly listed as Chief Marketing Officer of Rates.ca in Toronto.

## Achievements

- Held senior integrated marketing and end-to-end experience design roles at Coca-Cola North America.
- Selected as a final-round juror for Effie Canada in 2021.
- Helped launch Wild Fork's Canadian e-commerce presence and first Canadian physical retail store.
- Advanced to Chief Marketing Officer at Rates.ca, a Canadian insurance and financial comparison business.

## Latest updates

- **2026-02** — Listed as Chief Marketing Officer at Rates.ca Group Ltd.
- **2025-06** — Contributed insight to a Canadian Marketing Association discussion on balancing immediate marketing results with long-term brand value.
- **2023-09** — Wild Fork ran its Wish Granted Thanksgiving activation in downtown Toronto during her period leading brand experience.
- **2023-06** — Participated in the grand opening of Wild Fork's first Canadian retail location in Whitby, Ontario.

## Links

- Website: https://rates.ca
- LinkedIn: https://www.linkedin.com/in/sherrylwoodward

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Profile page: https://yespress.io/sherryl-woodward
Published by YesPress — https://yespress.io
Last updated: 2026-08-24