# Sherry Matthews Group

> Sherry Matthews Group is a privately held, woman-owned communications agency founded in Austin in 1983. It builds research-led public education and behavior-change campaigns for government agencies and nonprofits, spanning public health, road safety, transit, education and conservation. Its offer combines audience research, strategy, creative, paid media, public relations, digital production and community activation, with offices in Austin, New York and Washington, D.C.

- **Founded:** 1983
- **Headquarters:** Austin, United States
- **Founders:** Sherry Matthews (CEO and Founder)
- **Products:** Integrated public-education campaigns, Community outreach and activation, Brand identity and design, Video and documentary production, Vapes Down relaunch
- **Notable:** A Project Connect public-education effort preceded a reported 58% voter approval result., The three-year Texas DSHS COVID-19 campaign carried a reported $19.9 million total budget and used eight statewide surveys plus interviews with clinicians and target audiences., Vapes Down community outreach generated an estimated 114,993 impressions in 2024.

## Products & services

- **Integrated public-education campaigns** — Audience research, strategy, creative development, media planning and buying, public relations, digital and social distribution, and measurement for government and nonprofit clients.
- **Community outreach and activation** — Field events, stakeholder toolkits, outreach materials and partnerships that take campaign messages beyond paid media.
- **Brand identity and design** — Names, logos, slogans, publications, posters and brand systems for public-interest organizations and programs.
- **Video and documentary production** — Television spots, testimonials, documentaries, animation and digital video focused on health, safety and social issues.
- **Vapes Down relaunch** — Creative, digital and social advertising plus school and community outreach for Texas DSHS; the 2024 outreach generated an estimated 114,993 impressions.

## Achievements

- A Project Connect public-education effort preceded a reported 58% voter approval result.
- The three-year Texas DSHS COVID-19 campaign carried a reported $19.9 million total budget and used eight statewide surveys plus interviews with clinicians and target audiences.
- Vapes Down community outreach generated an estimated 114,993 impressions in 2024.
- Bring It Home From the Store won Gold and Bring It Home From Work won Silver in public-service online film/video/sound at the 2025 AAF District 10 awards.
- The agency was named Hot Shop of the Southwest in its first year, according to the founder's author biography.
- The agency's Jacqui Saburido impaired-driving work reached millions worldwide, according to its portfolio.

## Latest updates

- **2025-12** — Charlotte City Council approved a $3.4 million CATS marketing and communications contract with Sherry Matthews Group after a competitive process; the timing prompted public debate about transit safety and marketing priorities.
- **2025-04** — AAF District 10 listed Gold and Silver wins for the agency's Bring It Home public-service videos.
- **2025-01** — Texas DSHS reported that the relaunched Vapes Down campaign combined digital and social ads with school and community outreach, following creative development in fiscal 2024.
- **2024-11** — The City of Austin began a public-health marketing services agreement with an authorized amount of $5.4 million through November 2027.

## Links

- Website: https://www.sherrymatthews.com/
- LinkedIn: https://www.linkedin.com/company/sherry-matthews-group
- YouTube: https://www.youtube.com/@sherrymatthews

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Profile page: https://yespress.io/sherry-matthews-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-23