# Sherpa

> Sherpa is a San Francisco startup building an AI agent that makes websites improve themselves. It installs with a single line of code, studies how visitors behave, generates on-brand variants of pages and flows, runs A/B tests on live traffic, and ships the winners - all without a designer, developer, or analyst in the loop. Founded in 2026 by ex-Lindy engineers Ethan Kinnan and Norbu Sonam and backed by Y Combinator (Spring 2026 / P26 batch), Sherpa also optimizes sites for AI agents, tuning agent-facing pages so that assistants recommend a company more often. Early customers report 15-35% lifts in their primary conversion metric within the first 30-60 days.

- **Founded:** 2026
- **Headquarters:** San Francisco, United States
- **Founders:** Ethan Kinnan (Co-Founder & CEO), Norbu Sonam (Co-Founder & CTO)
- **Team size:** 2 (co-founders)
- **Products:** Experiments, Pages, Adapt, Agent optimization
- **Notable:** Accepted into Y Combinator's Spring 2026 (P26) batch., Drove a reported 30% total site conversion increase for Lindy across 40 experiments in 30 days, with no designer or developer., Reported early customer lifts: Emergent +15% visit-to-paid, InsForge +22% signup rate, Lindy +35% trial starts.

## Products & services

- **Experiments** — Automatically identifies optimization opportunities, generates on-brand variants, and runs A/B tests on live traffic, shipping winning changes without a designer or developer.
- **Pages** — Generates new landing pages tailored to traffic patterns and marketing campaigns.
- **Adapt** — Personalizes the site experience based on where a visitor came from and how they behave.
- **Agent optimization** — Tests agent-facing versions of a site so that AI assistants recommend the company more often.

## Achievements

- Accepted into Y Combinator's Spring 2026 (P26) batch.
- Drove a reported 30% total site conversion increase for Lindy across 40 experiments in 30 days, with no designer or developer.
- Reported early customer lifts: Emergent +15% visit-to-paid, InsForge +22% signup rate, Lindy +35% trial starts.
- Founders previously built agent infrastructure at Lindy used in millions of tasks and shipped image generation in Microsoft Copilot to tens of millions of users.

## Latest updates

- **2026-03** — Sherpa raised a seed round and joined Y Combinator's Spring 2026 (P26) batch.
- **2026-04** — Public Launch YC: 'Sherpa - Turn more website visitors into customers,' with a free site review and demo booking.

## Links

- Website: https://withsherpa.ai
- LinkedIn: https://www.linkedin.com/company/withsherpa
- Twitter/X: https://x.com/with_sherpa

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Profile page: https://yespress.io/sherpa-yc-p26
Published by YesPress — https://yespress.io
Last updated: 2026-07-30