# Shelly Wilson

> Shelly Wilson is a C-level digital, eCommerce and marketing executive based in San Diego who now works as a fractional and interim leader for consumer brands. She is Fractional Chief Marketing Officer at the Australian bohemian-fashion label SPELL, Interim CEO and Chief Marketing Officer at fragrance brand Vitruvi, and a senior advisor to lifestyle brands including Nixon and tentree. Earlier she was SVP Digital at Saje Natural Wellness, where she is known for leading platform migrations and building high-growth direct-to-consumer operations. She pairs deep operational eCommerce experience with brand-building instincts across fashion, wellness and consumer goods.

- **Role:** Fractional Chief Marketing Officer at SPELL
- **Organizations:** SPELL, Vitruvi, Nixon, tentree, Saje Natural Wellness
- **Education:** MBA, Business & Marketing, Heriot-Watt University, Executive/continuing studies, University of California, Berkeley
- **Known for:** Reached C-level as a digital and marketing executive with deep eCommerce leadership experience., Led platform migrations, including Shopify transitions, for consumer brands., Runs a portfolio of concurrent executive roles - fractional CMO, interim CEO/CMO, and senior advisor - across multiple brands.

## Career timeline

- **2010-2014** — Completed an MBA in Business & Marketing at Heriot-Watt University.
- **Earlier career** — Held digital and eCommerce roles across Vancouver, Toronto and Carlsbad, California.
- **Past** — Served as Senior Vice President, Digital at Saje Natural Wellness, leading eCommerce operations and platform migrations.
- **Ongoing** — Became a senior advisor to consumer and lifestyle brands including Nixon and tentree.
- **Current** — Serves as Interim Chief Executive Officer and Chief Marketing Officer at fragrance brand Vitruvi.
- **2024** — Enrolled at the University of California, Berkeley for continuing executive studies.
- **Current** — Appointed Fractional Chief Marketing Officer at Australian fashion brand SPELL (Byron Bay).

## Achievements

- Reached C-level as a digital and marketing executive with deep eCommerce leadership experience.
- Led platform migrations, including Shopify transitions, for consumer brands.
- Runs a portfolio of concurrent executive roles - fractional CMO, interim CEO/CMO, and senior advisor - across multiple brands.
- Advised and led marketing for recognizable consumer and lifestyle brands spanning fashion, wellness and fragrance.

## Latest updates

- **2026** — Serving as Fractional Chief Marketing Officer at SPELL, the Byron Bay-based bohemian fashion label.
- **2024** — Enrolled at the University of California, Berkeley for continuing executive studies.

## Links

- Website: https://spell.co
- LinkedIn: https://www.linkedin.com/in/shellyannwilson/

---

Profile page: https://yespress.io/shelly-wilson
Published by YesPress — https://yespress.io
Last updated: 2026-07-25