# Shelly USA

> Shelly USA is the North American arm of Shelly Group, the Bulgaria-born IoT maker whose small, cheap, hub-free relays hide behind existing light switches and turn ordinary homes into automated ones. Run from Las Vegas as Allterco Robotics US since 2019, it sells switches, plugs, sensors and pro DIN-rail gear that work locally over Wi-Fi, Z-Wave, Zigbee and Matter - no subscription, no walled garden, and full local control for people who would rather own their smart home than rent it.

- **Founded:** 2019
- **Headquarters:** Las Vegas, Nevada, United States
- **Founders:** Dimitar Dimitrov (Co-Founder & CEO, Shelly Group / Allterco), Svetlin Todorov (Co-Founder & Executive Director, Shelly Group)
- **Team size:** Shelly USA lists a small US team (roughly 5-50 on LinkedIn); Shelly Group operates globally across 6 subsidiaries
- **Products:** Shelly Relays (Plus, Gen3, Gen4), Shelly Pro & Wave Pro Series, Shelly Sensors, Shelly Smart Plugs, Shelly Wall Display
- **Notable:** Shelly Cloud user base reached ~1.9 million by end of 2024, Shelly Group FY2024 revenue up 42.4% to EUR 106.7 million, Products sold in 100+ markets across the world

## Products & services

- **Shelly Relays (Plus, Gen3, Gen4)** — Small in-wall smart relays that retrofit behind existing switches to control lights, appliances, garage doors and heating - Wi-Fi and hub-free, with optional power metering.
- **Shelly Pro & Wave Pro Series** — DIN-rail professional devices with dry contacts, UL certification and precision power metering for installers; Wi-Fi, LAN and Z-Wave Long Range.
- **Shelly Sensors** — Battery-powered flood, motion, door/window and temperature/humidity sensors with real-time alerts and multi-protocol support.
- **Shelly Smart Plugs** — Plug-and-play energy monitoring and appliance control for renters and beginners.
- **Shelly Wall Display** — Touchscreen control panels with built-in relay switching and customizable buttons for whole-home control.
- **Shelly Cloud & App** — Free cloud service and mobile app for remote control, scenes, scripting and automation - with full local control retained.

## Achievements

- Shelly Cloud user base reached ~1.9 million by end of 2024
- Shelly Group FY2024 revenue up 42.4% to EUR 106.7 million
- Products sold in 100+ markets across the world
- Launched Gen4 multi-protocol (Wi-Fi/Bluetooth/Zigbee/Matter) line at CES 2025
- Publicly listed on the Bulgarian Stock Exchange and Frankfurt/Xetra

## Latest updates

- **2025-01** — Shelly unveiled its Gen4 series with multi-protocol connectivity (Wi-Fi, Bluetooth, Zigbee, Matter) at CES 2025, enabling native Apple HomeKit integration.
- **2025-08** — Shelly Group reported strong H1 2025 results, reaffirming full-year revenue guidance of EUR 145-155 million.
- **2024-03** — Shelly Group reported FY2024 revenue of EUR 106.7 million, up 42.4%, with Shelly Cloud reaching ~1.9 million users.

## Links

- Website: https://us.shelly.com/
- LinkedIn: https://www.linkedin.com/company/shelly-tech
- Twitter/X: https://x.com/shelly_IoT
- YouTube: https://www.youtube.com/channel/UCbsZRChOGBmMXx9-6PhCxdw
- Instagram: https://www.instagram.com/shelly.iot
- Facebook: https://www.facebook.com/Shelly.IoT
- TikTok: https://www.tiktok.com/@shelly.iot

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Profile page: https://yespress.io/shelly-usa
Published by YesPress — https://yespress.io
Last updated: 2026-08-21