# Shelley Bruce

> Shelley Bruce is the Chief Marketing Officer of Murphy Hospitality Group, the Charlottetown-based family business behind a network of restaurants, boutique hotels, beverage operations, events and tourism experiences across Atlantic Canada. After beginning her career in Halifax advertising and spending more than five years at Cossette, she joined MHG in 2016, became CMO in 2021 and now helps connect a diverse hospitality portfolio through a distinctly Maritime promise: give people an experience they will remember.

- **Role:** Chief Marketing Officer at Murphy Hospitality Group
- **Organizations:** Murphy Hospitality Group, Cossette, Prime Creative, Bristol Group
- **Education:** Bachelor of Business Administration, University of New Brunswick, Umeå University
- **Known for:** Advanced from Senior Marketing Manager to Chief Marketing Officer at Murphy Hospitality Group in 2021., Built a marketing career spanning roughly two decades across Bristol Group, Prime Creative, Cossette and Murphy Hospitality Group., Represented Murphy Hospitality Group in the 2025 Golf PEI hospitality partnership announcement.

## Career timeline

- **2006-2007** — Administrative Coordinator at Bristol Group in Halifax.
- **2007-2010** — Account Coordinator at Bristol Group.
- **2010** — Account Executive at Prime Creative.
- **2010-2014** — Account Executive at Cossette.
- **2014-2016** — Account Supervisor at Cossette.
- **2016-2021** — Senior Marketing Manager at Murphy Hospitality Group.
- **2021-present** — Chief Marketing Officer at Murphy Hospitality Group.

## Achievements

- Advanced from Senior Marketing Manager to Chief Marketing Officer at Murphy Hospitality Group in 2021.
- Built a marketing career spanning roughly two decades across Bristol Group, Prime Creative, Cossette and Murphy Hospitality Group.
- Represented Murphy Hospitality Group in the 2025 Golf PEI hospitality partnership announcement.
- Participated in the announcement of Murphy Hospitality Group's 2025 equal-equity partnership with Benjamin Bridge.

## Latest updates

- **2025-04** — Announced Murphy Hospitality Group's role as the Official Hospitality Partner of Golf PEI and said the collaboration would connect the Island's golf and hospitality experiences.
- **2025-03** — Participated in the announcement that Murphy Hospitality Group became an equal-equity partner in Nova Scotia winery Benjamin Bridge.
- **2024-01** — Publicly shared a Murphy Hospitality Group opening for a social media manager.

## Links

- Website: https://mhgpei.com
- LinkedIn: https://ca.linkedin.com/in/shelley-bruce-79306622
- Twitter/X: https://twitter.com/MurphyGroupPEI
- Instagram: https://www.instagram.com/murphyhospitalitygroup/
- Facebook: https://www.facebook.com/MurphyHospitalityGroup/
- TikTok: https://www.tiktok.com/@murphyhospitalitygroup

---

Profile page: https://yespress.io/shelley-bruce
Published by YesPress — https://yespress.io
Last updated: 2026-08-24