# Shelby Rhodes

> Shelby Rhodes is the Senior Director of Product Operations and Chief of Staff to the CEO at Strava, the world's leading fitness social network with 180+ million athletes across 190+ countries. She brings 11+ years of experience from Google and YouTube, where she oversaw products used by billions of people including YouTube Shorts, Gaming, Live, and Comments. Now at Strava during one of its most pivotal chapters - a confidential IPO filing and a surge past $500M in annual revenue - she sits at the intersection of product strategy and executive leadership at a company betting that movement beats doomscrolling.

- **Role:** Senior Director of Product Operations / Chief of Staff to the CEO at Strava
- **Organizations:** Strava, YouTube, Google
- **Nationality:** American
- **Education:** University of Minnesota - Twin Cities
- **Known for:** Helped oversee YouTube products (Shorts, Gaming, Live, Comments) used by billions of users globally, Joined Strava during a critical inflection point as the company filed for IPO with $500M+ annual revenue, Part of the leadership team as Strava surpassed 180 million athletes globally

## Career timeline

- **2013-2018 (approx)** — Joined Google, held various operational and program management roles
- **2018-2019** — Program Manager, Emerging Markets at YouTube (Jan 2018 - May 2019)
- **2019-2022** — Senior Program Manager, Emerging Experiences & Community at YouTube, overseeing YouTube Shorts, Gaming, Live, and Comments - products used by billions
- **2022-2024 (approx)** — Chief of Staff at YouTube, supporting senior leadership and product strategy
- **2024** — Joined Strava as Senior Director of Product Operations and Chief of Staff to CEO Mike Martin
- **2025** — Led product operations as Strava crossed 180M users and filed confidentially for IPO; championed the 12th Annual Year in Sport report
- **2026** — Strava confidentially submitted IPO registration statement; continues as Chief of Staff during pivotal growth chapter

## Achievements

- Helped oversee YouTube products (Shorts, Gaming, Live, Comments) used by billions of users globally
- Joined Strava during a critical inflection point as the company filed for IPO with $500M+ annual revenue
- Part of the leadership team as Strava surpassed 180 million athletes globally
- Championed Strava's 12th Annual Year in Sport report highlighting the stat: 'for every 2 minutes on Strava, users spend 1 hour being active'
- Known as a strong mentor and relationship builder with substantial professional networks from 11 years at Google/YouTube

## Latest updates

- **2026-02** — Strava filed confidentially for IPO with Goldman Sachs leading the process; Shelby continues as Chief of Staff to CEO Mike Martin during this milestone period.
- **2025-12** — Strava released its 12th Annual Year in Sport report; Shelby highlighted the engagement metric showing users spend 1 hour active per 2 minutes on the app.
- **2025-05** — Strava raised funding at a $2.2 billion valuation, crossing 180 million athletes globally.
- **2025-04** — Strava acquired Runna (personalized running training platform), expanding its product suite.

## Links

- LinkedIn: https://www.linkedin.com/in/shelby-rhodes-strava/
- Twitter/X: https://twitter.com/shelbyrhodes

---

Profile page: https://yespress.io/shelby-rhodes
Published by YesPress — https://yespress.io
Last updated: 2026-05-15