# SHEIN

> SHEIN is a Singapore-headquartered global fashion and lifestyle retailer whose competitive engine is a digitized, on-demand supply chain. It introduces styles in batches that can begin at roughly 100 to 200 units, watches demand, and rapidly reorders winners, selling low-priced apparel, beauty, home goods and third-party marketplace products through its app and websites. That model gives shoppers extraordinary variety and gives suppliers a live signal about what to make, while exposing the company to sustained scrutiny over labor conditions, product safety, intellectual property, emissions and the culture of disposable fashion.

- **Founded:** 2012
- **Headquarters:** Singapore, Singapore
- **Founders:** Sky Xu (Xu Yangtian) (Founder and CEO), Molly Miao (Co-founder and executive), Maggie Gu (Co-founder and General Manager), Henry (Tony) Ren (Co-founder)
- **Team size:** Approximately 16,000 employees
- **Products:** SHEIN fashion retail, SHEIN Marketplace, SHEIN X, SHEGLAM, GLOWMODE
- **Notable:** Built a retail presence serving more than 150 countries and regions., Reached an estimated $41.9 billion in 2025 revenue according to reporting on IPO materials., Popularized a test-and-repeat production model in which new SKUs can begin with roughly 100 to 200 units.

## Products & services

- **SHEIN fashion retail** — A mobile-first catalog of SHEIN-branded women's, men's, children's and plus-size apparel, footwear and accessories.
- **SHEIN Marketplace** — A third-party marketplace that adds outside merchants and brands across fashion, beauty, home, electronics and other lifestyle categories.
- **SHEIN X** — A collaboration program that helps independent designers create and sell capsule collections through SHEIN's production and distribution network.
- **SHEGLAM** — SHEIN's beauty brand offering cosmetics and related products.
- **GLOWMODE** — An activewear line sold within the SHEIN ecosystem.
- **SHEIN Exchange** — A peer-to-peer resale service launched in the United States and expanded to France, Germany and the United Kingdom.

## Achievements

- Built a retail presence serving more than 150 countries and regions.
- Reached an estimated $41.9 billion in 2025 revenue according to reporting on IPO materials.
- Popularized a test-and-repeat production model in which new SKUs can begin with roughly 100 to 200 units.
- Expanded SHEIN Exchange to France, Germany and the United Kingdom in 2024; the company reported 6.78 million new users that year.
- Conducted more than two million product safety tests in 2024, according to the company.
- Reported that manufacturing tools developed by its innovation center produced average supplier productivity gains above 40% in 2024.

## Latest updates

- **2026-06** — Expanded marketplace seller education with a product safety and quality compliance series.
- **2026-04** — Published an update on supplier and worker engagement through third-party partnerships.
- **2026-03** — Signed a DHL GoGreen Plus agreement to expand sustainable aviation fuel pilot initiatives.
- **2026-03** — Released its 2025 Global Circularity Study on how consumers buy, use and manage clothing.
- **2025-08** — Signed a memorandum with Lufthansa Cargo to explore lower-carbon air freight initiatives.
- **2025-06** — Published its 2024 Sustainability and Social Impact Report.

## Links

- Website: https://www.shein.com/
- LinkedIn: https://www.linkedin.com/company/shein
- Twitter/X: https://x.com/SHEIN_Official
- YouTube: https://www.youtube.com/@SHEINOFFICIAL
- Instagram: https://www.instagram.com/sheinofficial/
- Facebook: https://www.facebook.com/SHEINUS/
- TikTok: https://www.tiktok.com/@shein_official

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Profile page: https://yespress.io/shein
Published by YesPress — https://yespress.io
Last updated: 2026-08-15