# Sheena Zadeh-Daly

> Sheena Zadeh-Daly is the Los Angeles-based founder of Kosas, launched in 2015 with four lipsticks inspired by portrait painting. Her background spans biological sciences, business and art. She has built an international cosmetics brand around color, comfortable textures and personal expression, while bringing in experienced executives to help scale the business.

- **Role:** Founder at Kosas
- **Organizations:** Kosas
- **Nationality:** American
- **Education:** Biological sciences; studied biology and chemistry, University of California, Irvine, MBA, Chapman University
- **Known for:** Founded Kosas in 2015 and expanded it into international cosmetics retail., Named alongside Jean-Marc Plisson among the 2025 EY Entrepreneur Of The Year Greater Los Angeles finalists.

## Career timeline

- **Before 2015** — Studied biological sciences and business, and trained with a fine artist in Los Angeles.
- **2015** — Launched Kosas with four lipsticks inspired by portrait painting.
- **2019** — Kosas entered Sephora.
- **2021** — Jean-Marc Plisson joined Kosas as CEO.
- **2023** — Kosas expanded into the UK with Space NK and Sephora.
- **2024** — Kosas launched at Sephora Middle East in September.
- **2025** — Kosas marked its tenth anniversary on October 5.

## Achievements

- Founded Kosas in 2015 and expanded it into international cosmetics retail.
- Named alongside Jean-Marc Plisson among the 2025 EY Entrepreneur Of The Year Greater Los Angeles finalists.

## Latest updates

- **2026-02** — Kosas appointed Studio Re Media Relations to handle communications in Italy.
- **2026-01** — Discussed product inspiration, olive-toned lipstick shades, and her continuing focus on color and storytelling in The Quality Edit.
- **2025-10** — Marked Kosas’s tenth anniversary and reflected on pacing growth, balancing intuition with data, and preserving the brand’s character.

## Links

- Website: https://kosas.com/pages/about
- LinkedIn: https://www.linkedin.com/in/sheena-zadeh-49ab79200
- Instagram: https://www.instagram.com/sheena/
- TikTok: https://www.tiktok.com/@sheenazadeh

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Profile page: https://yespress.io/sheena-zadeh
Published by YesPress — https://yespress.io
Last updated: 2026-10-15