# Shaye Vercollone

> Shaye Vercollone is a New York-based brand marketing leader who became Chief Marketing Officer of TWP, the womenswear label founded by Trish Wescoat Pound. She built a career at the sharp end of luxury fashion marketing, holding senior brand, communications, and social strategy roles at Helmut Lang and Theory before a run as an independent brand marketing consultant. Her work sits at the intersection of storytelling, social, and the quiet, menswear-inspired tailoring that defines TWP.

- **Role:** Chief Marketing Officer at TWP
- **Organizations:** TWP, Helmut Lang, Theory
- **Nationality:** American
- **Known for:** Rose to Chief Marketing Officer of TWP, a New York womenswear label founded by Trish Wescoat Pound, Held senior brand marketing, communications, and social strategy leadership at Helmut Lang, Led brand marketing initiatives at Theory

## Career timeline

- **2012-2014** — Managing Director, Brand Marketing Innovation Center at Theory (per industry data sources)
- **2010s** — Vice President, Brand Marketing and Social Strategy / Communications at Helmut Lang
- **2020s** — Independent brand marketing consultant
- **2026** — Announced new role as Chief Marketing Officer at TWP

## Achievements

- Rose to Chief Marketing Officer of TWP, a New York womenswear label founded by Trish Wescoat Pound
- Held senior brand marketing, communications, and social strategy leadership at Helmut Lang
- Led brand marketing initiatives at Theory
- Built an independent brand marketing consultancy serving fashion and lifestyle clients

## Latest updates

- **2026-01** — Announced her appointment as Chief Marketing Officer of TWP.

## Links

- Website: https://twpclothing.com
- LinkedIn: https://www.linkedin.com/in/shayevercollone/
- Twitter/X: https://twitter.com/shayeverc
- Instagram: https://www.instagram.com/shayeverc/
- Facebook: https://www.facebook.com/shaye.vercollone
- TikTok: https://www.tiktok.com/@shayeverc

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Profile page: https://yespress.io/shaye-vercollone
Published by YesPress — https://yespress.io
Last updated: 2026-07-25