# Shay Eyal

> Shay Eyal is the Israel-based CEO of Mixtiles. She joined in 2019, progressed through marketing, chief-of-staff, business operations and general management roles, and became CEO in March 2025. Her work included the smart-plant launch and US television advertising.

- **Role:** Chief Executive Officer at Mixtiles
- **Organizations:** Mixtiles, Keshet Media Group
- **Education:** milab - Media Innovation Lab
- **Known for:** Progressed from employee 21 to CEO., Led work on the launch of easyplant., Levit credits her with launching easyplant and Oasis.

## Career timeline

- **2016-2019** — Head of Partnerships & Marketing at Keshet Media Group.
- **2019-2022** — Marketing and Chief of Staff at Mixtiles.
- **2021** — Led the smart-plant launch and US television advertising.
- **2022-2024** — VP Business Operations at Mixtiles.
- **2024-2025** — General Manager at Mixtiles.
- **2025-03** — Became CEO of Mixtiles.

## Achievements

- Progressed from employee 21 to CEO.
- Led work on the launch of easyplant.
- Levit credits her with launching easyplant and Oasis.

## Latest updates

- **2026-04** — Appeared on episode 21 of Eytan Levit’s podcast to discuss her progression to CEO, products, AI and the company’s future.

## Links

- Website: https://mixtiles.com
- LinkedIn: https://www.linkedin.com/in/shayeyal/

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Profile page: https://yespress.io/shay-eyal
Published by YesPress — https://yespress.io
Last updated: 2026-10-07