# Shawna Newbery

> Shawna Newbery is the Chief Marketing Officer of Ottawa Rapid FC, where she leads brand, marketing, digital engagement and community outreach for a founding Northern Super League club. Her career spans more than two decades across events, agencies, loyalty, hockey and entrepreneurship, including senior brand roles at Aimia and the Ottawa Senators and two founder chapters before her move to professional women’s soccer.

- **Role:** Chief Marketing Officer at Ottawa Rapid FC
- **Organizations:** Ottawa Rapid FC, SNC, Kognitiv Corporation, Parlally, Ottawa Senators Hockey Club, Aimia, FleishmanHillard, Operativ, Hope Live, Hautething Event Design and Coordination
- **Education:** B.A., University of Ottawa
- **Known for:** Leads brand, marketing, digital engagement and community outreach for Ottawa Rapid FC., Led the Ottawa Senators' 2021 brand and jersey redesign., Directed global brand, content and sponsorship work at Aimia.

## Career timeline

- **2002-2011** — Creative Director and Principal Planner at Hautething Event Design and Coordination.
- **2008-2014** — Event Director at Hope Live.
- **2008-2011** — Director of Client Services at Operativ.
- **2011-2012** — Account Director, Digital Integration at FleishmanHillard.
- **2012-2018** — Global Brand, Content and Sponsorships Director at Aimia.
- **2017** — Presented 'The Best Brands are Built on DAM' at a Canadian digital asset management event.
- **2018** — Worked independently as a senior strategist in brand, communications and marketing.
- **2018-2022** — Director, Brand, Insights and Merchandise at the Ottawa Senators Hockey Club.
- **2021** — Led the Ottawa Senators brand and jersey redesign.
- **2021-2022** — Founded Parlally, focused on helping people communicate more effectively at work.
- **2022-2025** — Founder at SNC.
- **2022-2023** — Director of Corporate Marketing at Kognitiv Corporation.
- **2025-present** — Chief Marketing Officer at Ottawa Rapid FC.

## Achievements

- Leads brand, marketing, digital engagement and community outreach for Ottawa Rapid FC.
- Led the Ottawa Senators' 2021 brand and jersey redesign.
- Directed global brand, content and sponsorship work at Aimia.
- Built more than two decades of experience across professional sport, loyalty, agency work, events and entrepreneurship.
- Founded Parlally and SNC.
- Presented on the relationship between brand building and digital asset management in 2017.

## Latest updates

- **2026-08** — Ottawa Rapid FC was in its second Northern Super League season, with Newbery leading the club’s marketing function.
- **2026-07** — Promoted an Ottawa Ad Club talk about the strategy, stakeholders and trade-offs behind Rapid FC’s 2026 home kit.
- **2026-02** — Commented on Rapid FC’s 2026 schedule and its mix of returning players, new additions and theme nights for both existing and emerging soccer fans.
- **2025-08** — Joined Ottawa Rapid FC as Chief Marketing Officer.

## Links

- Website: https://www.rapidfc.ca
- LinkedIn: https://www.linkedin.com/in/shawnanewbery

---

Profile page: https://yespress.io/shawna-newbery
Published by YesPress — https://yespress.io
Last updated: 2026-08-24