# Shawn Rusich

> Shawn Rusich is the Canadian founder and CEO of SUGO Communications, a public relations agency founded in Toronto in 2011 as Butter PR. His career includes fashion marketing at Chloé in Paris, food and hospitality communications, and expansion into Los Angeles. He splits his time between Los Angeles and Toronto.

- **Role:** Founder and CEO at SUGO Communications
- **Organizations:** SUGO Communications, BPR Inc. (former agency name), Butter Public Relations Inc. (original agency name), Chloé
- **Nationality:** Canadian
- **Education:** Fashion design studies; completion not specified, Collège LaSalle, Montreal, Brief attendance; degree not established, McGill University
- **Known for:** Founded a communications agency in 2011 and expanded its work into the United States., Agency appointed to All-Clad’s Canadian PR account in 2013., Worked on promotion of Martha Stewart’s 80th cookbook.

## Career timeline

- **—** — Grew up in Windsor, Ontario; early jobs included a mini-golf course and McDonald’s.
- **—** — Studied in Montreal, then worked in marketing and sales at Chloé in Paris before moving to Toronto.
- **2011** — Founded Butter PR, later known as BPR and SUGO Communications.
- **2013** — Butter PR appointed All-Clad’s Canadian PR agency of record.
- **2019** — Discussed promoting Martha Stewart’s 80th cookbook and winning Eataly in a career interview.
- **2022** — Adnews reported BPR opening offices in Los Angeles and Vancouver on February 7.
- **2023** — BPR rebrand to SUGO Communications reported February 1.
- **2024** — Celebrated SUGO’s inclusion in the Report on Business Canada’s Top Growing Companies ranking.
- **2025** — Recognized as Canadians Abroad’s Canadian of the Month for March; announced new client partnerships in May.

## Achievements

- Founded a communications agency in 2011 and expanded its work into the United States.
- Agency appointed to All-Clad’s Canadian PR account in 2013.
- Worked on promotion of Martha Stewart’s 80th cookbook.
- Built an agency portfolio including Eataly, The Cheesecake Factory and ZWILLING.
- SUGO included in the 2024 Report on Business Canada’s Top Growing Companies ranking.
- Named Canadians Abroad’s Canadian of the Month for March 2025.

## Latest updates

- **2025-05** — SUGO announced partnerships including Square, Thai Trade Centre and Paldo, alongside hires and a senior promotion.
- **2025-04** — Spoke publicly about changing Canadian travel and spending attitudes in a Spectrum News report.
- **2025-03** — Named Canadians Abroad’s Canadian of the Month.

## Links

- Website: https://www.sugocommunications.com/
- LinkedIn: https://www.linkedin.com/in/shawnrusich

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Profile page: https://yespress.io/shawn-rusich
Published by YesPress — https://yespress.io
Last updated: 2026-10-22