# Shawn McLaughlin

> Shawn McLaughlin is the founder and CEO of Emporia Energy, based in Littleton, Colorado. After roughly 25 years in commodities and North American energy trading, he founded Emporia in 2018 to make household energy monitoring and management more accessible. His work connects home energy data, EV charging and battery storage with a longer-term ambition to coordinate homes into a virtual power plant.

- **Role:** Founder & CEO at Emporia Energy
- **Organizations:** Emporia Energy, Elevate USA, Colorado UpLift, Valor Christian High School, Boys and Girls Club of Metro Denver
- **Education:** Colorado State University
- **Known for:** Founded Emporia Energy in 2018., Led Emporia through strategic investment and collaboration with Honda, announced June 2024., Led Emporia as Siemens became a shareholder in 2025.

## Career timeline

- **Before 2018** — Spent approximately 25 years in commodities trading, largely focused on North American energy.
- **2015** — Said in a 2023 interview that he recognized the accelerating energy transition around this time.
- **2018** — Founded Emporia Energy in Littleton, Colorado.
- **2022** — Discussed his virtual power plant ambition with Building HVAC Science.
- **2024** — Emporia announced Honda strategic investment and a North American joint-development agreement.
- **2025** — Siemens became a shareholder in Emporia, extending an existing monitoring collaboration.
- **2026** — Continued publishing arguments for distributed storage and launched an Emporia electricity plan for eligible Texas customers.

## Achievements

- Founded Emporia Energy in 2018.
- Led Emporia through strategic investment and collaboration with Honda, announced June 2024.
- Led Emporia as Siemens became a shareholder in 2025.
- Emporia reported more than 400,000 homes on its platform in 2026; this is a company-reported platform count, not an enrolled battery or VPP count.

## Latest updates

- **2026-06** — Emporia launched a Texas electricity plan with automated daily EV charging windows on June 24.
- **2026-04** — Published Your Home Is the Power Plant AI Needs, arguing that coordinated household storage can help address rising demand.
- **2026-01** — Published Why Home Batteries Are About to Get Boring, advocating an affordable appliance approach to residential storage.

## Links

- Website: https://www.emporiaenergy.com/
- LinkedIn: https://www.linkedin.com/in/shawn-mclaughlin-86249215b/

---

Profile page: https://yespress.io/shawn-mclaughlin
Published by YesPress — https://yespress.io
Last updated: 2026-10-19