# Shawn LaVana

> Shawn LaVana is a Greater Boston B2B marketing executive and startup operator who has built his career around translating complicated technology into language customers can use. Now Chief Marketing Officer at ProShop ERP, he is applying lessons from ShapeUp, Virgin Pulse, PayFactors, Cloud Academy and Enable to the stubborn problem of knowledge trapped in the heads of a few experienced manufacturing employees.

- **Role:** Chief Marketing Officer at ProShop ERP
- **Organizations:** ProShop ERP, TBD Angels, Enable, Cloud Academy, PayFactors, Virgin Pulse, ShapeUp, Postwire, OnState, General Assembly, Wayland Youth Soccer
- **Education:** B.S. in Finance, Syracuse University - Martin J. Whitman School of Management, M.S. and M.B.A., University of Massachusetts Amherst - Isenberg School of Management
- **Known for:** Named a Greater Boston Top Growth CMO nominee by VentureBeat in 2015., Received the Best Brand Velocity recognition at InfluenceHR in 2015., Received MITX’s Best Customer Demand Driver recognition in 2013.

## Career timeline

- **Before 2014** — Held marketing leadership roles at OnState, Postwire and ShapeUp, working in Boston-area growth companies.
- **2014-2016** — Led marketing at Virgin Pulse, including demand generation, marketing communications and branding; hosted the Pulse Talks podcast.
- **2015** — Named a nominee in VentureBeat’s Greater Boston Top Growth CMO list and received InfluenceHR’s Best Brand Velocity recognition.
- **2016-2020** — Served as Chief Marketing Officer and GM of PayFactors Classic, marketing compensation-management software and helping convene the CompCon community.
- **2020-2022** — Led global marketing at Cloud Academy, discussing personalized, applied professional development during the shift to hybrid work.
- **2020-present** — Listed as an investor with TBD Angels.
- **2022** — Joined Enable as SVP of Global Marketing and later served as CMO, with a focus that included category community and evangelism.
- **By 2026** — Became Chief Marketing Officer at ProShop ERP, leading go-to-market work for precision-manufacturing software.

## Achievements

- Named a Greater Boston Top Growth CMO nominee by VentureBeat in 2015.
- Received the Best Brand Velocity recognition at InfluenceHR in 2015.
- Received MITX’s Best Customer Demand Driver recognition in 2013.
- Built and led marketing functions across multiple B2B SaaS scale-ups from product-market fit through acquisition or later-stage growth.
- Presented on category momentum and community leadership at Norwest’s 2024 Growth Marketing Summit.
- Hosted Virgin Pulse’s Pulse Talks podcast, interviewing leaders including Patty McCord, Duane Bray, BJ Fogg and Rich Sheridan.

## Latest updates

- **2026-06** — Shared ProShop ERP research from 144 precision shops showing that 52% said operations degrade when their best person is absent, and promoted an event about moving beyond the ‘one person deep’ problem.
- **2026-06** — Advertised a remote Go-to-Market Enablement Manager role at ProShop ERP focused on faster ramp time, quota consistency and an AI-enabled selling environment.
- **2026-02** — Recruited a Senior Director of Demand Generation to build a pipeline engine for ProShop ERP’s scaling phase, describing AI as infrastructure rather than an experiment.

## Links

- Website: https://proshoperp.com
- LinkedIn: https://www.linkedin.com/in/shawnlavana
- Twitter/X: https://twitter.com/shawnlavana
- YouTube: https://www.youtube.com/c/ProShopERP

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Profile page: https://yespress.io/shawn-lavana
Published by YesPress — https://yespress.io
Last updated: 2026-09-04