# Shav Garg

> Shav Garg is the co-founder and CEO of indify, a New York music-tech company that uses a predictive algorithm to spot emerging artists before they break and connect them with investors, managers and partners on artist-friendly terms. Founded in 2015 in the basement of his family home with two childhood friends from Scarsdale, indify flagged Khalid, Billie Eilish and Post Malone early and has reshaped how independent musicians fund careers while keeping their masters. Garg is also a working singer-songwriter who records as prettyboyshav.

- **Role:** Co-founder and CEO at indify
- **Organizations:** indify
- **From:** Scarsdale, New York, United States
- **Nationality:** American
- **Education:** BA, Economics, Colgate University, MA, Economics, New York University
- **Known for:** Co-founded and leads indify, a predictive music-discovery and artist-investment platform, indify's algorithm identified Khalid, Billie Eilish and Post Malone before they broke, Named, with co-founders, to Rolling Stone's Future 25 (2020)

## Career timeline

- **pre-2015** — Interned at Warner Music Group, Saavn, and the Colgate University recording studio
- **2015** — Co-founded indify during senior year at Colgate with Connor Lawrence and Matt Pavia; won the Entrepreneur Weekend competition through the Thought Into Action incubator, earning $25,000 seed funding
- **2015** — indify's algorithm flagged Khalid, Post Malone and Billie Eilish as emerging artists before their breakthroughs
- **2020** — indify named to Rolling Stone's Future 25 list
- **2022** — Profiled by Billboard as CEO of an artist-investment marketplace; spoke at Mondo NYC

## Achievements

- Co-founded and leads indify, a predictive music-discovery and artist-investment platform
- indify's algorithm identified Khalid, Billie Eilish and Post Malone before they broke
- Named, with co-founders, to Rolling Stone's Future 25 (2020)
- Raised backing from Alexis Ohanian (Reddit), Kerry Trainor (former SoundCloud/Vimeo CEO), Anthony Saleh and Courtney Stewart
- Built deal standards that keep artists owning their masters with 50%+ of post-recoupment profits
- As prettyboyshav, accumulated roughly 6 million streams as an independent recording artist

## Latest updates

- **2022-06** — Profiled by Billboard on how indify helps DIY artists find investors while retaining ownership.
- **2022-09** — Listed as a speaker at Mondo NYC.

## Links

- Website: https://indify.io
- LinkedIn: http://www.linkedin.com/in/shav-garg-5b537568
- Twitter/X: https://twitter.com/_indify
- YouTube: https://www.youtube.com/watch?v=hLRBRz3zOvI
- Facebook: https://www.facebook.com/indify

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Profile page: https://yespress.io/shav-garg
Published by YesPress — https://yespress.io
Last updated: 2026-06-21