# Sharon Segev

> Sharon Segev is a Palo Alto-based entrepreneur and operator who co-founded Alicanto, the small-business marketing software venture established in 2011. He also co-founded fashion retailer Ruti, where he was identified as CTO in 2019, and co-founded Feel, an online shopping assistance business. His documented work connects marketing automation, retail operations and personalized shopping.

- **Role:** Entrepreneur and retail technology executive
- **Organizations:** Alicanto, Ruti, Feel, Wibiya, Plimus
- **From:** Tel Aviv, Israel
- **Nationality:** American
- **Education:** Harvard Business School
- **Known for:** Co-founded Alicanto, which raised approximately $4 million in 2012., Co-founded Ruti, which announced a $6 million Series A in October 2019., Co-founded Feel, which connects online shoppers with sales assistance and product demonstrations.

## Career timeline

- **Before 2011** — Held sales leadership at Plimus and business development leadership at Wibiya, as described in contemporary 2012 reporting.
- **2011** — Co-founded Alicanto with Zvika Zisser and served as CEO.
- **2012** — Alicanto received approximately $4 million from Shlomo Kramer and participated in Disrupt SF.
- **2014** — Promoted Alicanto’s joint marketing campaigns for neighboring merchants.
- **2017** — Published a short Medium post about Ruti; Alicanto is listed as non-active by December 2017 in Startup Nation Finder.
- **2019** — Identified as Ruti’s CTO when the company announced a $6 million Series A led by Viola Ventures.
- **2021** — Startup Nation Finder dates Feel’s founding to April 2021 and names Segev, Oren Harnevo and Avi Revivo as co-founders.
- **2022** — A December Synaptic company spotlight connected his Feel role with prior work at Ruti, Alicanto and Wibiya.

## Achievements

- Co-founded Alicanto, which raised approximately $4 million in 2012.
- Co-founded Ruti, which announced a $6 million Series A in October 2019.
- Co-founded Feel, which connects online shoppers with sales assistance and product demonstrations.

## Latest updates

- **2024-01** — Startup Nation Finder records funding from OurCrowd for Feel, the company Segev co-founded; the amount was undisclosed.

## Links

- LinkedIn: https://www.linkedin.com/in/1sharonsegev

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Profile page: https://yespress.io/sharon-segev
Published by YesPress — https://yespress.io
Last updated: 2026-10-22