# Sharon Lurtsema

> Sharon Lurtsema is the Tucson-based founder and CEO of CorporateCARE Solutions, an employer-sponsored backup-care company shaped by more than three decades of hands-on work across caregiving, staffing, agency ownership and care technology. Beginning as a nanny and later building Choice Options from a bedroom in her father's home, she turned an intimate understanding of disrupted care into a national, pay-as-you-go service for employers and their workers.

- **Role:** Founder and CEO at CorporateCARE Solutions
- **Organizations:** CorporateCARE Solutions, Choice Options
- **Known for:** Built a career spanning caregiver, staffing coordinator, care-agency owner and care-technology founder., Developed CorporateCARE Solutions' national backup-care platform and pay-as-you-go employer model with her team., Received the 2014 SHRM of Greater Tucson Celebrating Innovation in the Workplace Leadership Award.

## Career timeline

- **Before 1992** — Left a position at the University of Arizona to work as a nanny for a family in New York City.
- **1992** — Returned to Tucson and started Choice Options from a bedroom in her father's home, providing nanny, adult-companion and domestic services.
- **2014** — Launched CorporateCARE Solutions as a national employer-sponsored backup-care company.
- **2014** — Received the SHRM of Greater Tucson Celebrating Innovation in the Workplace Leadership Award.
- **2015** — Placed second for Outstanding Entrepreneur in Inside Tucson Business's Women of Influence Awards.
- **2021** — CorporateCARE Solutions was profiled for its Human Touch platform, national provider network and pay-as-you-go approach.
- **2023** — The company announced product flexibility, platform enhancements and expanded go-to-market leadership.
- **2025** — CorporateCARE Solutions received Manage HR Magazine's Employer Backup Care Benefit of the Year recognition; Lurtsema said business nearly doubled in the first half of the year.

## Achievements

- Built a career spanning caregiver, staffing coordinator, care-agency owner and care-technology founder.
- Developed CorporateCARE Solutions' national backup-care platform and pay-as-you-go employer model with her team.
- Received the 2014 SHRM of Greater Tucson Celebrating Innovation in the Workplace Leadership Award.
- Earned second place for Outstanding Entrepreneur at the 2015 Women of Influence Awards hosted by Inside Tucson Business.
- Led CorporateCARE Solutions to the 2025 Employer Backup Care Benefit of the Year recognition from Manage HR Magazine.

## Latest updates

- **2025-09** — CorporateCARE Solutions was named Manage HR Magazine's 2025 Employer Backup Care Benefit of the Year.
- **2025-09** — Lurtsema reported that the company's business had nearly doubled during the first half of 2025.
- **2023-03** — CorporateCARE Solutions announced platform upgrades, increased product flexibility and a new go-to-market appointment.

## Links

- Website: https://corporatecaresolutions.com
- LinkedIn: http://www.linkedin.com/in/sharon-lurtsema-01783b9
- Twitter/X: https://twitter.com/ccs4care
- Facebook: https://www.facebook.com/corporatecaresolutions/

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Profile page: https://yespress.io/sharon-lurtsema
Published by YesPress — https://yespress.io
Last updated: 2026-08-26