# Sharmeen Mitha-Sehgal

> Sharmeen Mitha-Sehgal is the New York-based CEO and co-founder of Appy Couple, a wedding website and mobile-app platform she created after recognizing how poorly social networks handled private event logistics. A University of Mumbai graduate and longtime advertising creative, she brought an art director's eye to software, took the company through Entrepreneurs Roundtable Accelerator, drew a 7,000-couple beta waitlist, and raised a $1.2 million seed round led by ff Venture Capital.

- **Role:** CEO & Co-founder at Appy Couple
- **Organizations:** Appy Couple, Ballpoint, Inc., Quinn Fable Advertising, Ambience D'Arcy, Lowe Group (Enterprise Nexus), Euro RSCG, SSC&B Lintas, Trikaya Grey, Entrepreneurs Roundtable Accelerator
- **Education:** Bachelor of Arts, University of Mumbai, St. Xavier's College, Cathedral & John Connon School
- **Known for:** Co-founded Appy Couple and led it as CEO., Graduated with Appy Couple from Entrepreneurs Roundtable Accelerator's Winter 2012 cohort., Built a beta waitlist of roughly 7,000 couples before Appy Couple's official release.

## Career timeline

- **1991** — Began her advertising career as an art director at Trikaya Grey.
- **1994** — Moved to SSC&B Lintas.
- **1996** — Joined Euro RSCG as a senior art director.
- **1998** — Joined Lowe Group (Enterprise Nexus) as a senior art director.
- **2000** — Became an associate creative director at Ambience D'Arcy.
- **2006** — Joined Quinn Fable Advertising as creative director and executive vice president.
- **2011** — Worked as a creative director and consultant at Ballpoint, Inc.; Appy Couple's corporate entity was formed that year.
- **2012** — Became CEO and co-founder of Appy Couple; the company completed Entrepreneurs Roundtable Accelerator's winter cohort and launched its beta.
- **2012-10** — Appy Couple raised a $1.2 million seed round led by ff Venture Capital.
- **2013** — Appy Couple partnered with Brides.com; the service reported hosting more than 500,000 guests.

## Achievements

- Co-founded Appy Couple and led it as CEO.
- Graduated with Appy Couple from Entrepreneurs Roundtable Accelerator's Winter 2012 cohort.
- Built a beta waitlist of roughly 7,000 couples before Appy Couple's official release.
- Raised a $1.2 million seed round led by ff Venture Capital in 2012.
- Helped grow the platform to more than 500,000 hosted guests by March 2013.
- Built a consumer product that combines a coordinated wedding website, mobile app, invitations, RSVPs, guest communication and photo sharing.

## Latest updates

- **2026-04** — Appy Couple's iOS app released version 3.15.2 with photo-section fixes, faster launch performance and broader optimizations.
- **2026-03** — The Android listing was updated and continued to identify AppeProPo Inc. as the developer; the app reported more than 100,000 downloads.
- **2026-06** — LinkedIn continued to list Mitha-Sehgal with Appy Couple in New York.

## Links

- Website: https://www.appycouple.com/
- LinkedIn: https://www.linkedin.com/in/sharmeenmitha
- Twitter/X: http://twitter.com/appycouple
- Instagram: https://www.instagram.com/appycouple/
- Facebook: http://www.facebook.com/AppyCouple

---

Profile page: https://yespress.io/sharmeen-mitha-sehgal
Published by YesPress — https://yespress.io
Last updated: 2026-08-26