# SharkNinja

> SharkNinja is a Needham, Massachusetts consumer products company that designs and sells household gadgets under two brands - Shark (vacuums, robot vacuums, hair tools, fans) and Ninja (blenders, air fryers, the CREAMi ice-cream maker, outdoor grills). It grew from a family sewing-machine business into a $6.4 billion, NYSE-listed operation that launches roughly 25 new products a year across 38 categories and 38 markets, built on a relentless habit of watching what annoys people at home and engineering the annoyance away.

- **Founded:** 1994
- **Headquarters:** Needham, Massachusetts, United States
- **Founders:** Mark Rosenzweig (Founder (Euro-Pro / SharkNinja), former Chairman)
- **Team size:** ~4,000-4,500 associates
- **Products:** Shark vacuums, Ninja blenders and kitchen systems, Ninja Foodi / air fryers, Shark FlexStyle / SpeedStyle hair tools, Ninja CREAMi
- **Notable:** Grew from ~$250M in revenue (2008) to $6.4B (2025) under CEO Mark Barrocas, Shark is a top-selling US vacuum brand; Ninja a top US air fryer brand, US air fryer market share rose from roughly 15% (2020) to about a third (2023)

## Products & services

- **Shark vacuums** — Upright, cordless and robot vacuums built around the original 'no loss of suction' technology that launched the brand.
- **Ninja blenders and kitchen systems** — High-powered blenders, food processors and the Ninja kitchen system that launched the Ninja brand.
- **Ninja Foodi / air fryers** — Multicookers and air fryers that helped Ninja become a top US air fryer brand.
- **Shark FlexStyle / SpeedStyle hair tools** — Air styling and drying systems positioned at roughly half the price of premium rivals.
- **Ninja CREAMi** — Countertop frozen-dessert maker that became a viral social-media hit and a repeat-purchase category.
- **Ninja SLUSHi** — Countertop frozen-drink maker extending Ninja into a new beverage subcategory.
- **Shark FlexBreeze fans and air purifiers** — Home-environment products expanding Shark beyond floorcare.
- **Ninja outdoor cooking (Crispi, FlexFlame, FireSide360)** — Outdoor grills, propane grills and fire pits - two new categories added in 2025.
- **Shark Beauty (CryoGlow, FlexStyle IonCurl)** — Skincare and next-generation multi-styler tools extending Shark into beauty.

## Achievements

- Grew from ~$250M in revenue (2008) to $6.4B (2025) under CEO Mark Barrocas
- Shark is a top-selling US vacuum brand; Ninja a top US air fryer brand
- US air fryer market share rose from roughly 15% (2020) to about a third (2023)
- Listed on the NYSE in 2023; market cap roughly quadrupled within two years
- Two billion-dollar brands under one roof; Ninja's revenue share passed Shark's in 2024
- Holds 4,500+ active patents and launches around 25 products a year across 38 categories
- Moved nearly all production out of China by the end of 2025

## Latest updates

- **2026-Q1** — SharkNinja reported continued double-digit sales growth and raised full-year guidance, extending a multi-quarter growth streak.
- **2025-07** — Shark Beauty launched the FlexStyle IonCurl multi-styler, deepening its push into premium hair and beauty.
- **2025** — Entered two new categories - propane grills (FlexFlame) and outdoor fire pits (FireSide360) - reaching 38 product categories.
- **2025-02** — Launched the Ninja Swirl by CREAMi, a next-generation frozen-dessert maker offering both scoop and soft-serve swirl.
- **2025** — Completed the shift of nearly all manufacturing out of China to reduce tariff and geopolitical risk.

## Links

- Website: https://sharkninja.com
- LinkedIn: https://www.linkedin.com/company/sharkninja
- Twitter/X: https://twitter.com/ninjakitchen
- YouTube: https://www.youtube.com/@NinjaKitchen
- Instagram: https://www.instagram.com/sharkninja
- Facebook: https://facebook.com/ninjakitchen
- TikTok: https://www.tiktok.com/@ninjakitchen

---

Profile page: https://yespress.io/sharkninja
Published by YesPress — https://yespress.io
Last updated: 2026-08-20