# Shari Doherty

> Shari Doherty is the Marketing Partner for Crypto at Andreessen Horowitz (a16z), where she leads brand and marketing for one of the most influential crypto investment firms on the planet. With two decades of marketing and communications experience spanning Danger Inc., Google Android, Uber, Atomico, Essential, and Amazon Smart Home, she has helped define how some of tech's most iconic products tell their stories. At a16z crypto, she's doing it again - this time for the next internet.

- **Role:** Marketing Partner, Crypto at Andreessen Horowitz (a16z)
- **Organizations:** Andreessen Horowitz (a16z), a16z crypto
- **Nationality:** American
- **Education:** Bachelor of Arts in History and Latin American Studies, Colgate University
- **Known for:** Helped launch the T-Mobile Sidekick at Danger Inc., a device that became a cultural phenomenon and precursor to the smartphone era, Led global communications for Android and Google Play as the platform scaled to over one billion users, Built and oversaw Uber's product and consumer communications teams during the company's most explosive growth period

## Career timeline

- **1996** — Media Consultant & Producer, Clinton/Gore '96 presidential campaign - early foray into political advertising
- **1997-2001** — Marketing Manager at Lucasfilm Ltd - worked in entertainment marketing during the Star Wars prequel era
- **2002-2007** — Senior Director of Marketing at Danger, Inc. - helped launch and build the fan base for the T-Mobile Sidekick, a cult-favorite smartphone that preceded Android
- **2008-2011** — Head of Consumer Marketing & Communications at Loopt - early location-based social network startup
- **2011-2014** — Director of Global Android & Google Play Communications at Google - led communications as Android grew to over one billion users
- **2014-2017** — Senior Director of Communications at Uber - built and oversaw product and consumer communications teams during Uber's hyper-growth era
- **2017-2018** — Partner in Marketing & Communications at Atomico - supported European entrepreneurs at London-based venture capital firm
- **2018-2019** — Vice President of Marketing & Communications at Playground Global - VC-backed hardware startup studio
- **2019-2020** — Vice President of Marketing & Communications at Essential - Andy Rubin's consumer electronics startup
- **2020-2022** — Director of Public Relations, Devices & Services at Amazon - led communications for Amazon Smart Home division
- **2022** — Joined Andreessen Horowitz (a16z) as Marketing Partner, Crypto - leading brand and marketing for a16z crypto

## Achievements

- Helped launch the T-Mobile Sidekick at Danger Inc., a device that became a cultural phenomenon and precursor to the smartphone era
- Led global communications for Android and Google Play as the platform scaled to over one billion users
- Built and oversaw Uber's product and consumer communications teams during the company's most explosive growth period
- Served as Marketing Partner at Atomico, one of Europe's leading venture capital firms, supporting bold European entrepreneurs
- Joined a16z crypto as Marketing Partner in 2022, becoming a key voice in shaping the narrative around crypto and web3
- Featured in Inspiring Fifty Europe, recognizing inspiring women in European tech
- Spans two decades of marketing across consumer tech, VC, and the emerging crypto space

## Latest updates

- **2026-05** — Continues as Marketing Partner at a16z crypto as the firm raises a new $2.2B crypto fund (Fund 5), doubling down on stablecoins, DeFi, and infrastructure
- **2024-06** — Shared summer 2024 reading recommendations as part of a16z crypto team, highlighting books on endurance psychology
- **2022-03** — Joined Andreessen Horowitz as Marketing Partner, Crypto, announcing publicly her commitment to web3

## Links

- Website: https://a16zcrypto.com/team/shari-doherty/
- LinkedIn: http://www.linkedin.com/in/sharidoherty
- Twitter/X: https://twitter.com/sharidoherty

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Profile page: https://yespress.io/shari-doherty
Published by YesPress — https://yespress.io
Last updated: 2026-05-08