# Shaped

> Shaped is a New York-based AI company that builds a real-time relevance engine for recommendations, search, and agent retrieval. Its managed platform, Shaped Cloud, combines embeddings, machine-learning models, and fresh behavioral data to return personalized results in under 50 milliseconds, letting product and engineering teams add for-you feeds, hybrid search, and personalized discovery without building ranking infrastructure from scratch. Founded in 2021 by Tullie Murrell, Daniel Camilleri, and Shai Bruhis, the company raised an $8M Series A led by Madrona in 2024 and was acquired by live-commerce marketplace Whatnot in July 2026.

- **Founded:** 2021
- **Headquarters:** New York, New York, United States
- **Founders:** Tullie Murrell (CEO & Co-Founder), Daniel Camilleri (Co-Founder & CPO), Shai Bruhis (Co-Founder)
- **Team size:** ~27 employees (pre-acquisition)
- **Products:** Shaped Cloud, ShapedQL, Real-Time Recommendations, Hybrid Search, Agent Retrieval / RAG
- **Notable:** Raised $8M Series A led by Madrona Ventures (2024), ~$10M total funding., Backed by Y Combinator and operators from ClickHouse, DocuSign, Okta, Rippling and StitchFix., Delivered measurable customer outcomes: +79% D6 retention (atmosfy), +4.9% bookings (Batch), 2.5x engagement (New York Magazine).

## Products & services

- **Shaped Cloud** — Fully-managed, real-time AI ranking platform that unifies embeddings, ML models, and fresh data to power recommendations, search, and retrieval.
- **ShapedQL** — A query interface for retrieving relevance by text, user ID, or item ID, with multi-stage ranking pipelines combining ML models and business rules.
- **Real-Time Recommendations** — For-you feeds, product recommendations, cart upsell, and personalized email driven by continuous learning from behavioral signals.
- **Hybrid Search** — Combines semantic (vector) and keyword matching, with reordering for diversity, exploration, and cold-start handling.
- **Agent Retrieval / RAG** — Real-time context and memory layer for agentic AI applications, positioned as a vector database with a feedback loop.

## Achievements

- Raised $8M Series A led by Madrona Ventures (2024), ~$10M total funding.
- Backed by Y Combinator and operators from ClickHouse, DocuSign, Okta, Rippling and StitchFix.
- Delivered measurable customer outcomes: +79% D6 retention (atmosfy), +4.9% bookings (Batch), 2.5x engagement (New York Magazine).
- Achieved SOC 2 Type 2 compliance for enterprise security.
- Acquired by Whatnot in July 2026 to power real-time live-shopping recommendations.

## Latest updates

- **2026-07** — Whatnot acquired Shaped; CEO Tullie Murrell and ~a dozen engineers joined to form Whatnot's Applied AI Research group focused on live-commerce discovery.
- **2025** — Repositioned platform toward agentic AI as a real-time context and retrieval engine for RAG and agent memory.
- **2024-07** — Raised $8M Series A led by Madrona and launched self-serve recommendations and search service.

## Links

- Website: https://shaped.ai
- LinkedIn: http://www.linkedin.com/company/shapedai
- Twitter/X: https://twitter.com/shapedai

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Profile page: https://yespress.io/shaped
Published by YesPress — https://yespress.io
Last updated: 2026-07-18