# Shannon Barr

> Shannon Barr is the Los Angeles-based founder, CEO and owner of Strategic Public Relations. She founded SBPR in 2003, joined Rogers & Cowan in 2013 following its acquisition of her firm, created an emerging-talent department there and returned to independent ownership in February 2019. Her entertainment publicity career spans film, television, music and corporate clients.

- **Role:** Founder, CEO and owner at Strategic Public Relations
- **Organizations:** Strategic Public Relations, Shannon Barr Public Relations (SBPR), Rogers & Cowan, ICM
- **Education:** California State University, Long Beach
- **Known for:** Founded two entertainment public relations agencies: SBPR and Strategic Public Relations., Created and led an emerging-talent department at Rogers & Cowan., Her agency biography identifies her as the first African American woman to join the Rogers & Cowan talent department as vice president.

## Career timeline

- **2003** — Founded Shannon Barr Public Relations (SBPR).
- **2013** — SBPR was acquired by Rogers & Cowan; Barr joined as a vice president in its talent department.
- **2014** — Created the emerging-talent department at Rogers & Cowan.
- **2015** — Promoted to senior vice president at Rogers & Cowan.
- **2019** — Founded Strategic Public Relations on February 1.
- **2021** — Urged a coalition of publicists to involve clients in demands for stronger HFPA reform.
- **2022** — Appeared on the SAG-AFTRA podcast to discuss publicists and client relationships.
- **2026** — Appeared on NAACP+ Inside the Industry in an episode released June 3.

## Achievements

- Founded two entertainment public relations agencies: SBPR and Strategic Public Relations.
- Created and led an emerging-talent department at Rogers & Cowan.
- Her agency biography identifies her as the first African American woman to join the Rogers & Cowan talent department as vice president.
- Included in ESSENCE's Black Women in Hollywood to Know: Publicists feature.

## Latest updates

- **2026-06** — Featured on NAACP+ Inside the Industry in a 44-minute episode released June 3, discussing her career beginnings, client selection, publicity pricing and long-term talent development.

## Links

- Website: https://www.strategicpublicrelations.co/
- LinkedIn: https://www.linkedin.com/in/shannon-barr-993652195
- Instagram: https://www.instagram.com/sbarr06/

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Profile page: https://yespress.io/shannon-barr
Published by YesPress — https://yespress.io
Last updated: 2026-10-22