# Shana Sood

> Shana Sood is Chief Marketing and Communications Officer for Prudential Financial's Individual Life Insurance business, where she connects customer research, advisor tools, communications and measurement. Her career has moved from data analysis and consulting through senior marketing roles at Fidelity Investments and Capital One, and she now applies that analytical discipline to simplifying a complex, regulated category. Away from corporate work, Sood is a contemporary oil painter whose figurative work explores migration, memory, identity and cultural belonging, with exhibitions in the United States and India. She also serves as a foundation advisor to the Benevolent Bandwidth Foundation, an independent volunteer-led nonprofit focused on practical, human-centered AI.

- **Role:** Chief Marketing and Communications Officer, Individual Life Insurance at Prudential Financial
- **Organizations:** Prudential Financial, Capital One, Fidelity Investments, McKinsey & Company, Merkle, Benevolent Bandwidth Foundation, Xavier Institute of Management, Bhubaneswar
- **Education:** Xavier Institute of Management, Bhubaneswar
- **Known for:** Leads marketing and communications for Prudential Financial's Individual Life Insurance business., Built a career spanning analytics, strategy, consulting, digital marketing, personalization and integrated growth leadership., Held senior marketing leadership roles at Fidelity Investments and Capital One before joining Prudential Financial.

## Career timeline

- **Before 2014** — Worked in analytics and marketing consulting, including roles associated with Merkle and McKinsey & Company.
- **2014** — Joined Fidelity Investments.
- **By 2021** — Served as SVP, Head of 1-to-1 Marketing Channels at Fidelity Investments; she also held marketing measurement and analytics leadership responsibilities during her Fidelity tenure.
- **2022** — Concluded her Fidelity chapter and joined Capital One, where her work included owned digital marketing, personalization and core marketing leadership.
- **2025** — Joined Prudential Financial as Chief Marketing and Communications Officer for Individual Life Insurance.
- **2026** — Spoke publicly about responsible AI, connected marketing funnels and the changing role of life insurance, while serving as a foundation advisor to the Benevolent Bandwidth Foundation.

## Achievements

- Leads marketing and communications for Prudential Financial's Individual Life Insurance business.
- Built a career spanning analytics, strategy, consulting, digital marketing, personalization and integrated growth leadership.
- Held senior marketing leadership roles at Fidelity Investments and Capital One before joining Prudential Financial.
- Earned FINRA Series 7 and Series 24 registrations, according to her public LinkedIn profile.
- Presented solo exhibitions at Bikaner House and the Arpana Caur gallery in New Delhi in 2025.
- Participated in group exhibitions across Massachusetts and served as an anchor artist at the Patriot Place art gallery from 2021 to 2024.
- Co-presented the 2026 exhibition 'Mirrors: Distance Between Worlds' at Bikaner House in New Delhi.
- Serves as a foundation advisor to the Benevolent Bandwidth Foundation.

## Latest updates

- **2026-07** — A MarketFacts interview profiled her approach to integrated growth, customer experience, responsible AI and leadership at Prudential's Individual Life Insurance business.
- **2026-07** — Presented 'Mirrors: Distance Between Worlds,' a dual exhibition with Yolanda Peña Mazzoni at Bikaner House in New Delhi, exploring migration, memory, identity and womanhood.
- **2026-05** — Shared her role as a foundation advisor to the Benevolent Bandwidth Foundation, supporting practical and human-centered AI.
- **2026-02** — A From Day One interview detailed her framework for connecting customer search behavior, advisor action and marketing technology while managing regulatory risk.
- **2026-01** — Appeared at the Financial Communications Society RFK Marketing Summit in a session about developing marketers who can think across the funnel.

## Links

- Website: https://www.shanasood.com/
- LinkedIn: https://www.linkedin.com/in/shanasood
- Instagram: https://www.instagram.com/shana_sood/

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Profile page: https://yespress.io/shana-sood
Published by YesPress — https://yespress.io
Last updated: 2026-08-11