# Shai Eisenman

> Shai Eisenman is the New York-based founder and CEO of Bubble Skincare. After early roles in technology and gaming, including leading a Playtech subsidiary at 21, she began developing Bubble in 2018 and launched it in November 2020. Her approach gives consumers a continuing role in packaging, naming, partnerships and product feedback, while building distribution through mass retailers.

- **Role:** Founder and CEO at Bubble Skincare
- **Organizations:** Bubble Skincare, Playtech, Babylon.com, Bullet Plate
- **Education:** Bachelor of Arts; began at age 15 and graduated at 18, according to her Earned interview
- **Known for:** Built Bubble from its November 2020 launch into a brand distributed internationally through mass retailers., BeautyMatter NEXT 2024 Entrepreneur of the Year., Inc. Female Founders honoree in 2021, 2025 and 2026.

## Career timeline

- **Age 15** — Began her Bachelor of Arts studies.
- **Age 16** — Began working in business; early experience included business development at Bullet Plate.
- **Before Bubble** — Managed compliance and business development at Babylon.com.
- **Age 21** — Became CEO of a B2C subsidiary of Playtech, managing roughly 90 employees.
- **2018** — Began developing Bubble.
- **2020-11** — Launched Bubble Skincare online.
- **2021-07** — Bubble entered Walmart in the United States.
- **2024-10** — Named BeautyMatter NEXT Entrepreneur of the Year.
- **2026** — Included in Inc.’s Female Founders 500.

## Achievements

- Built Bubble from its November 2020 launch into a brand distributed internationally through mass retailers.
- BeautyMatter NEXT 2024 Entrepreneur of the Year.
- Inc. Female Founders honoree in 2021, 2025 and 2026.
- In a June 2026 interview, reported more than $500 million in cumulative retail sales and over 100,000 ambassadors for Bubble.

## Latest updates

- **2026-08** — Bubble and e.l.f. announced a limited-edition collaboration shaped by community preferences, with an August 7 online launch.
- **2026-06** — Reported that Bubble had passed $500 million in cumulative retail sales; said the company had explored strategic options and chosen to continue independently at that time.
- **2026-05** — Appeared on Glow Journal to discuss the influence of her technology and gaming background on consumer feedback and business decisions.
- **2026-01** — Discussed deeper Canadian distribution through Walmart Canada and Shoppers Drug Mart, with four products scheduled for February 1.

## Links

- Website: https://hellobubble.com/
- LinkedIn: https://www.linkedin.com/in/shaipenn
- Instagram: https://www.instagram.com/shaieisenman/

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Profile page: https://yespress.io/shai-eisenman
Published by YesPress — https://yespress.io
Last updated: 2026-10-16