# Shae Hong

> Shae Hong is the New York-based founder, chairman and CEO of Made By Gather, the home and kitchenware business behind Bella and Beautiful by Drew Barrymore. After early ventures failed, he built a supplier business, launched Bella in 2011 and co-founded Beautiful with Barrymore in 2021. His work combines accessible design, manufacturing and mass-retail distribution with hands-on creative partnerships.

- **Role:** Founder, Chairman & CEO at Made By Gather
- **Organizations:** Made By Gather, Sensio, Bella, Beautiful by Drew Barrymore, ePods
- **Known for:** Founded Made By Gather, which reports $5 billion in cumulative sales and 15 million units shipped annually., Created Bella in 2011 and co-founded Beautiful by Drew Barrymore in 2021., Built a company whose Bella brand ranks first in U.S. toaster and griddle retail sales, according to its website citing Circana 2025 data.

## Career timeline

- **Late 1990s** — Founded ePods, an internet-connected appliance venture backed by Salton; it lost access to funding during the 2000 market crash.
- **2002** — His subsequent Amana-licensed countertop appliance venture folded after its licensing agreement was terminated.
- **2003** — Founded the business now known as Made By Gather, originally operating as Sensio.
- **2010** — Appeared with Gordon Ramsay in an International Home + Housewares Show video interview about Sensio.
- **2011** — Launched Bella, the company’s first brand created from scratch.
- **2018** — Bought out his partner in Sensio.
- **2021** — Launched Beautiful by Drew Barrymore with Barrymore, exclusively at Walmart.
- **2023** — Discussed hiring Chief TikTok Officer Sophie Jamison and developing distinct social voices for the company’s brands.
- **2024** — Spoke alongside Drew Barrymore at NRF’s Retail’s Big Show and discussed celebrity partnerships on the Modern Retail Podcast.
- **2026** — Made By Gather completed refinancing led by TCW Private Credit Group and MidCap Financial.

## Achievements

- Founded Made By Gather, which reports $5 billion in cumulative sales and 15 million units shipped annually.
- Created Bella in 2011 and co-founded Beautiful by Drew Barrymore in 2021.
- Built a company whose Bella brand ranks first in U.S. toaster and griddle retail sales, according to its website citing Circana 2025 data.
- Beautiful is the top-selling stand mixer at Walmart, according to Made By Gather’s website citing Circana 2025 data.

## Latest updates

- **2026-09** — A September 16 CO— interview described Made By Gather as a $500 million sales business and discussed Hong’s approach to mass retail, design and consumer data.
- **2026-05** — Made By Gather announced strategic refinancing led by TCW Private Credit Group and MidCap Financial to support innovation and retail expansion.

## Links

- Website: https://madebygather.com/
- Twitter/X: https://x.com/shaehong
- Instagram: https://www.instagram.com/shaehong/

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Profile page: https://yespress.io/shae-hong
Published by YesPress — https://yespress.io
Last updated: 2026-10-22