# sg360°

> sg360° is a US direct-marketing services and manufacturing company combining customer analysis, creative development, personalized print production, postal logistics, and campaign measurement. It serves consumer marketers, agencies, and nonprofits and reports producing more than 2.4 billion mail pieces in 2024.

- **Founded:** 1956
- **Headquarters:** Wheeling, United States
- **Founders:** Hal Segerdahl (Co-founder; printer), Joseph Halford (Co-founder; printer)
- **Products:** Audience Insights, Campaign strategy and creative, Personalized print manufacturing, Postal optimization and fulfillment, Performance Analytics and ResultsTracker
- **Notable:** Reports producing more than 2.4 billion mail pieces in 2024., Announced HITRUST r2 certification in April 2024; this is a dated achievement, not a claim of current certification validity., Ranked second among reporting direct-mail printers in the December 2023 Printing Impressions segment table; some large companies did not disclose segment sales.

## Products & services

- **Audience Insights** — In-house modeling, customer personas, prospect scoring, lookalike audiences, and geographic segmentation using client and third-party data.
- **Campaign strategy and creative** — Message, offer, format, imagery, and personalization planning for direct mail and coordinated digital campaigns.
- **Personalized print manufacturing** — Inline web lithography and digital printing, variable content, finishing, and direct-mail production.
- **Postal optimization and fulfillment** — Commingling, distribution coordination, warehousing, fulfillment, and postal planning.
- **Performance Analytics and ResultsTracker** — Custom dashboards and response analysis covering conversions, acquisition cost, campaign comparisons, and lift over holdout.
- **Custom workflow automation** — Data ingestion, deduplication, creative templates, content rules, and reporting tools for repeatable programs.

## Achievements

- Reports producing more than 2.4 billion mail pieces in 2024.
- Announced HITRUST r2 certification in April 2024; this is a dated achievement, not a claim of current certification validity.
- Ranked second among reporting direct-mail printers in the December 2023 Printing Impressions segment table; some large companies did not disclose segment sales.
- An anonymized eco-friendly retail case study reports $1.5 million revenue on a $90,000 campaign budget.

## Latest updates

- **2026-08** — Published guidance on four direct-mail automation models, emphasizing repeatable creative, data readiness, approval rules, and measurement.
- **2026-02** — Published a client story on automated creative production at scale.
- **2026-01** — Published a USPS Tactile, Sensory & Interactive promotion explainer video with William Anderson and Tedd Aurelius.
- **2025-10** — Announced a guide to integrating direct mail into omnichannel campaigns.
- **2025-03** — HP’s Japanese newsroom described sg360° as an early beta customer for the PageWide T4250 HDR.

## Links

- Website: https://sg360.com/
- LinkedIn: https://www.linkedin.com/company/sg360
- Twitter/X: https://twitter.com/sg360tweets
- Facebook: https://www.facebook.com/SG360

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Profile page: https://yespress.io/sg360
Published by YesPress — https://yespress.io
Last updated: 2026-10-17