# SFC Group

> SFC Group is a Chicago-headquartered, woman-owned healthcare marketing and communications agency founded by Susan Flinn Cobian in 2018. Its virtual teams provide strategy, creative, digital development, media, analytics, content, event marketing, and patient and healthcare-professional communications to pharmaceutical, biotech, medical-device, diagnostics, health-system, and health-tech clients. The agency's calling card is a compact operating model and memorable work that stays useful inside medical, legal, and regulatory constraints.

- **Founded:** 2018
- **Headquarters:** Chicago, United States
- **Founders:** Susan Flinn Cobian (Founder, President and CEO)
- **Products:** Strategic brand and business planning, Creative concepting and brand identity, Digital strategy and technology development, Media strategy, buying, and analytics, HCP, patient, and DTC communications
- **Notable:** Founded as a fully virtual agency in 2018, before pandemic-era remote work became normal., Grew from a core group of three or four people to more than 30 by its fifth anniversary, according to the founder's retrospective., Received WBENC certification as a woman-owned business in 2023.

## Products & services

- **Strategic brand and business planning** — Market research, audience analysis, positioning, launch planning, and integrated campaign strategy for regulated healthcare brands.
- **Creative concepting and brand identity** — Brand systems, campaign platforms, copy, design, and storytelling for patient, consumer, and professional audiences.
- **Digital strategy and technology development** — Websites, interactive experiences, SEO and SEM, CRM, email, social, digital assets, and performance optimization.
- **Media strategy, buying, and analytics** — Audience segmentation, paid search and social, programmatic display, video and audio, connected TV, out-of-home, print, and measurement.
- **HCP, patient, and DTC communications** — Distinct communications for healthcare professionals, patients, caregivers, and consumers across brochures, video, digital campaigns, and speaker programs.
- **Content and event production** — Medical and marketing content, video and podcast production, sales meetings, national conventions, and virtual events.
- **Studio Z** — Rapid-turn production for adaptations such as ads, posters, signage, and promotional materials.

## Achievements

- Founded as a fully virtual agency in 2018, before pandemic-era remote work became normal.
- Grew from a core group of three or four people to more than 30 by its fifth anniversary, according to the founder's retrospective.
- Received WBENC certification as a woman-owned business in 2023.
- Acquired Chicago healthcare content specialist CareContent in 2024.
- Won Best Agency Campaign at the 2025 Manny Awards for Self-ProMOLEtion.
- Mammo Monster won the 2025 PM360 Trailblazer Silver Award for self-promotion/corporate campaign and a 2025 NYX Gold award for multichannel marketing.
- Named a 2025 Fierce Pharma Marketing Awards finalist for Agency of the Year; Mammo Monster was also a finalist in the charitable or philanthropic campaign category.
- Founder Susan Flinn Cobian was named a 2025 MM+M Pinnacle Award honoree.

## Latest updates

- **2026-08** — The agency reported seven 2026 Muse Creative Awards across work for Anktiva and Radius TYMLOS.
- **2026-08** — SFC Group launched its 'Seriously' campaign, an evolved visual and verbal system built around the agency's direct tone and seven years of growth.
- **2026-07** — SFC Group was named a finalist for 2026 MM+M Healthcare Agency of the Year and its Seriously website became a Fierce Pharma Marketing Awards finalist.
- **2026-07** — The agency announced six dotCOMM Awards for Anktiva, TYMLOS, Atlas Athlete, and its own Seriously work.
- **2026-06** — SFC Group reported eight Aster Awards across work for Atlas Athlete AI, Arcutis ZORYVE, and Seriously.

## Links

- Website: https://www.sfcgroup1.com/
- LinkedIn: https://www.linkedin.com/company/sfc-group1/
- Twitter/X: https://twitter.com/FlinnCobian
- Instagram: https://www.instagram.com/sfcgroup1/
- Facebook: https://www.facebook.com/sfcgrouprocks/

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Profile page: https://yespress.io/sfc-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24