# Seungjoon (Steve) Lee

> Seungjoon (Steve) Lee is the Los Angeles-based CEO and co-founder of AMAZE, formerly AmazeVR. A former Kakao strategy leader with a background in software engineering and consulting, he co-founded the company in 2015. It produces filmed VR concerts and distributes them through cinemas and headset apps.

- **Role:** CEO and co-founder at AMAZE
- **Organizations:** AMAZE (formerly AmazeVR), Kakao, Bain & Company, A.T. Kearney
- **Education:** Bachelor of Science; Industrial Systems Engineering and Biological Sciences, Korea Advanced Institute of Science and Technology (KAIST), Seoul Science High School
- **Known for:** Co-founded AMAZE in 2015 and led its development into a VR concert business., Led strategy at Kakao during its early growth and 2014 merger period., AMAZE reported over one million tickets sold across more than 70 cities in 18 countries in its September 2026 speaker biography.

## Career timeline

- **2010** — Completed his KAIST undergraduate studies; worked in management consulting before Kakao.
- **2012** — Joined Kakao and led the strategy team.
- **2015** — Co-founded AmazeVR in the United States with JB Lee, Jeremy Nam and Steven Koo.
- **2019** — Company focused on VR concerts around this period.
- **2022** — AmazeVR toured Megan Thee Stallion VR concert screenings in 15 U.S. cities and formed Studio A with SM Entertainment.
- **2023** — AmazeVR Concerts app launched; aespa VR concert screened in Seoul.
- **2024** — Concert app debuted on Apple Vision Pro at launch; HYPERFOCUS with TOMORROW X TOGETHER expanded the theatrical catalogue.
- **2026** — Named CEO and co-founder of AMAZE in the September MWM conference programme.

## Achievements

- Co-founded AMAZE in 2015 and led its development into a VR concert business.
- Led strategy at Kakao during its early growth and 2014 merger period.
- AMAZE reported over one million tickets sold across more than 70 cities in 18 countries in its September 2026 speaker biography.

## Latest updates

- **2026-09** — Listed as a speaker for “VR Concerts: The Medium Music and Artists Deserve” at MWM on September 4; biography reports global theatrical distribution.
- **2026-09** — In a September 7 interview, described AMAZE as a music concert business and questioned the usefulness of the metaverse label.
- **2026-03** — Discussed TWS VR CONCERT: RUSH ROAD, genre expansion and plans for artist-centered venues.

## Links

- Website: https://www.amazevr.com/
- LinkedIn: https://www.linkedin.com/in/steve-seungjoon-lee

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Profile page: https://yespress.io/seungjoon-steve-lee
Published by YesPress — https://yespress.io
Last updated: 2026-10-15