# Seungjoon Lee

> Seungjoon (Steve) Lee is the CEO and co-founder of AMAZE, the Los Angeles immersive-entertainment company formerly known as AmazeVR. After working as a software developer, consultant at Bain & Company and strategy leader at Kakao, he joined three former Kakao colleagues to found the company in 2015. Their broad bet on VR eventually narrowed to live-action 3D concerts, pairing close-range artist capture with Unreal Engine environments and distributing the result through headset apps and cinemas.

- **Role:** CEO and co-founder at AMAZE
- **Organizations:** AMAZE, Kakao, Bain & Company
- **Education:** Korea Advanced Institute of Science and Technology (KAIST)
- **Known for:** Co-founded AMAZE in 2015 and led its evolution from broad VR content experiments to a VR concert business., Helped launch a ticketed Megan Thee Stallion VR concert tour in AMC theaters across 15 U.S. cities in 2022., Formed Studio A, a joint venture with SM Entertainment focused on K-pop VR concerts.

## Career timeline

- **Before 2011** — Worked as a software developer and ran a startup with friends before moving into consulting.
- **2011-2012** — Worked as an associate consultant at Bain & Company.
- **2012-2015** — Led strategy and a new online-to-offline business at Kakao.
- **2015** — Co-founded AmazeVR with JB Lee, Jeremy Nam and Steven Koo after the four worked at Kakao.
- **2020** — AMAZE developed an Unreal Engine-based technical foundation with Roc Nation and increasingly centered the company on immersive music.
- **2022** — AMAZE toured Megan Thee Stallion's Enter Thee Hottieverse through AMC theaters, formed Studio A with SM Entertainment and announced $17 million in new Series B investment.
- **2023** — The AmazeVR Concerts app launched, and the company brought aespa's LYNK-POP VR concert to cinemas in Seoul.
- **2024** — AMAZE launched on Apple Vision Pro and was named to Fast Company's list of innovative augmented and virtual reality companies.
- **2024-2025** — AMAZE toured TOMORROW X TOGETHER's HYPERFOCUS VR concert across multiple countries.
- **2026** — Lee described AMAZE's next phase as expanding theatrical VR concerts and building irreplaceable spatial experiences beyond conventional 2D content.

## Achievements

- Co-founded AMAZE in 2015 and led its evolution from broad VR content experiments to a VR concert business.
- Helped launch a ticketed Megan Thee Stallion VR concert tour in AMC theaters across 15 U.S. cities in 2022.
- Formed Studio A, a joint venture with SM Entertainment focused on K-pop VR concerts.
- Led the company through a $17 million Series B investment announced in September 2022, following a $15 million bridge round.
- Launched the AmazeVR Concerts app across VR platforms in 2023 and as an Apple Vision Pro day-one app in 2024.
- AMAZE appeared on Fast Company's 2023 live-events and 2024 augmented-and-virtual-reality innovation lists.
- The Megan Thee Stallion VR concert received a 2023 Webby nomination and three platinum Vega Digital Awards.

## Latest updates

- **2026-03** — In an Aju Press interview, Lee said theatrical demand for AMAZE's VR concert films was rising and argued that paid spatial content must deliver an experience unavailable in ordinary 2D media.
- **2025-11** — Lee told Maeil Business Newspaper that AMAZE aimed to become a Spotify-like VR music platform; the report said roughly 90% of VR concert sales came from overseas audiences.
- **2025-06** — AMAZE completed the global run of TOMORROW X TOGETHER's HYPERFOCUS VR concert, which had traveled across North America, Asia, Europe and Mexico.
- **2024-03** — Fast Company placed AMAZE eighth on its 2024 list of innovative augmented and virtual reality companies.
- **2024-02** — AmazeVR Concerts became a day-one entertainment app on Apple Vision Pro.

## Links

- Website: https://www.amazevr.com
- LinkedIn: https://www.linkedin.com/in/steve-seungjoon-lee
- YouTube: https://www.youtube.com/c/AmazeVR

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Profile page: https://yespress.io/seungjoon-lee
Published by YesPress — https://yespress.io
Last updated: 2026-08-28