# Seth Godin

> Seth Godin is a marketing legend, author of 29+ bestselling books, and the internet's most consistent blogger - writing every single day since 2006 for over a million daily readers. The man who coined 'permission marketing', sold Yoyodyne to Yahoo! for $29.6 million, and changed how the world thinks about standing out (purple cow, tribes, linchpins), Godin is now focused on helping people 'make a ruckus' through his Akimbo learning platform, daily blog at seths.blog, and the climate action project The Carbon Almanac.

- **Role:** Founder at Akimbo
- **Organizations:** Akimbo, altMBA, The Carbon Almanac Network, Authors Equity
- **From:** Mount Vernon, New York, USA
- **Nationality:** American
- **Education:** B.S. Computer Science and Philosophy, Tufts University, MBA, Stanford Graduate School of Business
- **Known for:** Coined 'permission marketing' - now a $30 billion industry, Sold Yoyodyne to Yahoo! for $29.6 million (1998), Authored 29+ bestselling books translated into 39 languages

## Career timeline

- **1986** — Founded Seth Godin Productions, a book packaging company that helped create the '...for Dummies' concept
- **1992** — Sold Seth Godin Productions
- **1995** — Co-founded Yoyodyne, an internet permission marketing company, with Mark Hurst
- **1998** — Sold Yoyodyne to Yahoo! for $29.6 million; joined Yahoo! as VP of Direct Marketing
- **1999** — Published Permission Marketing, coining the term and launching a $30B industry
- **2003** — Published Purple Cow, selling nearly 200,000 copies in two years
- **2004** — Founded ChangeThis, a platform for PDF manifestos; Forbes Business Book of the Year for Free Prize Inside
- **2006** — Launched Squidoo (user-generated content platform) and started daily blog seths.blog
- **2014** — Sold Squidoo to HubPages
- **2015** — Founded altMBA, a 4-week online leadership and management workshop
- **2018** — Published This Is Marketing; inducted into American Marketing Association's Marketing Hall of Fame
- **2020** — Published The Practice: Shipping Creative Work
- **2022** — Led The Carbon Almanac project with 300+ contributors from 90+ countries
- **2023** — Published The Song of Significance: A New Manifesto for Teams
- **2024** — Published This Is Strategy: Make Better Plans
- **2025** — Associated with Authors Equity, a new author-centered publishing house; continues daily blogging
- **2026** — Continues writing daily blog, Akimbo podcast, and publishing; approaching 10,000 consecutive blog posts

## Achievements

- Coined 'permission marketing' - now a $30 billion industry
- Sold Yoyodyne to Yahoo! for $29.6 million (1998)
- Authored 29+ bestselling books translated into 39 languages
- Over 1 million daily readers at seths.blog
- Nearly 10,000 consecutive daily blog posts since 2006
- Inducted into AMA Marketing Hall of Fame (2018)
- Forbes Business Book of the Year 2004 for Free Prize Inside
- Named in Time Magazine's 25 Best Blogs (2009)
- Led The Carbon Almanac with 300+ contributors from 90+ countries
- Founded altMBA - now an independent B Corporation
- Three TED Talks with millions of views
- Business Week: 'the ultimate entrepreneur for the Information Age'
- Akimbo podcast - top 1% of all podcasts globally

## Latest updates

- **2026-04** — Daily blogging continues, approaching 10,000 consecutive posts; themes include AI ethics, pricing strategy, and institutional resistance to change
- **2026-01** — Writing extensively about AI in advertising ethics, entrepreneurial mindset shifts, and permission-based vs interruptive marketing
- **2025-12** — Associated with Authors Equity, a new author-centered publishing house
- **2025-10** — New book 'The Knot' shipping; Udemy course 'This is Strategy with Seth Godin' actively running
- **2025-06** — Akimbo podcast continues as top 1% globally with 250+ episodes; The Carbon Almanac network at 2,000+ changemakers in 90+ countries

## Links

- Website: https://www.sethgodin.com
- LinkedIn: https://www.linkedin.com/in/sethgodin/
- Twitter/X: https://twitter.com/ThisIsSethsBlog
- Instagram: https://www.instagram.com/sethgodin/
- Facebook: https://www.facebook.com/sethgodin

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Profile page: https://yespress.io/seth-godin
Published by YesPress — https://yespress.io
Last updated: 2026-04-25