# Seroka Marketing & PR

> Seroka Marketing & PR is a privately held Brookfield, Wisconsin agency focused on mortgage, real estate, and related fintech companies. Founded by Pat Seroka in 1987, it sells integrated brand strategy, public relations, content, digital marketing, social media, strategic planning, and fractional CMO services to clients across the United States. Its central pitch is unusually concrete for an agency: because it already knows the industry's audiences, regulations, trade media, and sales cycles, the work can begin with the business problem instead of a long category tutorial.

- **Founded:** 1987
- **Headquarters:** Brookfield, United States
- **Founders:** Pat Seroka (Founder, Chairman & CEO)
- **Team size:** 11 employees (provided dataset); LinkedIn lists the company in the 11-50 employee range
- **Products:** Brand Development, Content Marketing, Digital Marketing, Fractional CMO, Public Relations
- **Notable:** Founded in 1987 and still operating as a privately held specialist agency., Expanded from one original client to a national client base in mortgage, real estate, and fintech., Founder Pat Seroka was named Entrepreneur of the Year, according to the company's biography.

## Products & services

- **Brand Development** — Research-led positioning, value propositions, messaging, identity, voice-of-customer work, and optional culture alignment.
- **Content Marketing** — White papers, case studies, industry blogs, video interviews, LinkedIn thought leadership, and sales-enablement content designed to build authority.
- **Digital Marketing** — Audience research, search strategy, paid campaigns, conversion paths, analytics, and ongoing optimization.
- **Fractional CMO** — Senior marketing leadership and planning without a full-time executive hire.
- **Public Relations** — Media strategy, press materials, contributed articles, speaking and award opportunities, and measurement of coverage and business impact.
- **Social Media** — Channel strategy, executive thought leadership, content production, community engagement, and performance measurement.
- **Strategic Planning** — Customized marketing plans tied to business goals, audiences, market conditions, budgets, and measurable KPIs.

## Achievements

- Founded in 1987 and still operating as a privately held specialist agency.
- Expanded from one original client to a national client base in mortgage, real estate, and fintech.
- Founder Pat Seroka was named Entrepreneur of the Year, according to the company's biography.
- Built early national recognition through joint ventures with the Mortgage Bankers Association.
- President John Seroka serves as chairman of the California MBA's Mortgage Technology and Marketing Committee.

## Latest updates

- **2026-07** — Published an analysis of the business cost of inconsistent social media for mortgage brands.
- **2026-06** — Published a forecast arguing that trust will become a central competitive advantage for mortgage lenders and technology companies.
- **2026-04** — Published a CRM-focused article on turning underused mortgage databases into revenue opportunities.
- **2026-03** — Published guidance on building brand authority as AI-mediated discovery changes how buyers find mortgage companies.

## Links

- Website: https://seroka.com/
- LinkedIn: https://www.linkedin.com/company/seroka/
- Twitter/X: https://twitter.com/seroka
- YouTube: https://www.youtube.com/c/Seroka
- Instagram: https://www.instagram.com/serokamarketingandpr/
- Facebook: https://www.facebook.com/serokaandassociates/

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Profile page: https://yespress.io/seroka-marketing-and-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-19