# Series Entertainment

> Series Entertainment is a game studio and technology company turning its internal generative-AI production system into RUN, a public platform where creators can build, publish, distribute, and monetize games and short-form interactive entertainment. Founded in 2023 by veteran game executive Pany Haritatos, the company has raised $35.9 million in disclosed seed and Series A financing, acquired Choices developer Pixelberry Studios, and moved from demonstrating the Rho Engine to operating a creator ecosystem with a public beta, SDK, consumer app, and $1 million content-support fund.

- **Founded:** 2023
- **Headquarters:** San Francisco, United States
- **Founders:** Pany Haritatos (Founder and CEO)
- **Products:** Rho Engine, Choices: Stories You Play, RUN, RUN.game SDK, Viddy Go
- **Notable:** Raised $35.9 million across disclosed seed and Series A rounds within roughly one year of founding., Acquired Pixelberry Studios, the developer of Choices: Stories You Play, in July 2024., Grew from 17 employees at the start of 2024 to more than 100 by September 2024, according to the company as reported by TechCrunch.

## Products & services

- **Rho Engine** — The original multimodal, AI-native production system built to generate and coordinate game assets including art, audio, scripts, characters, environments, and mechanics; it was presented publicly at GDC in 2024.
- **Choices: Stories You Play** — Pixelberry Studios' established interactive-fiction mobile game, added to the Series portfolio through the July 2024 acquisition of Pixelberry.
- **RUN** — A public-beta creator and consumer ecosystem for making, publishing, playing, watching, distributing, and monetizing games and interactive shows across web and mobile, with smart-TV and Steam support announced as forthcoming.
- **RUN.game SDK** — A web-game SDK that connects developer-built titles to ads, purchases, storage, analytics, notifications, hosted AI generation, leaderboards, and multiplayer through a single API.
- **Viddy Go** — A workflow that turns a premise or reference image into a storyboarded, 90-second episode and publishes it to RUN's video destination; Series says the process can take under 30 minutes.
- **PicMon** — A photo-driven monster-card battler on RUN in which users turn images into generated characters; its Android listing had surpassed 50,000 downloads by September 2026.

## Achievements

- Raised $35.9 million across disclosed seed and Series A rounds within roughly one year of founding.
- Acquired Pixelberry Studios, the developer of Choices: Stories You Play, in July 2024.
- Grew from 17 employees at the start of 2024 to more than 100 by September 2024, according to the company as reported by TechCrunch.
- A two-person team built PicMon RPG in 35 days and produced 20 builds during that period, according to a Series post shared by COO Drew Boortz.
- RUN's Android listing passed 50,000 downloads by September 2026.
- Launched a $1 million content-support fund for creator prizes, marketing, AI credits, and education alongside RUN's public beta.

## Latest updates

- **2026-09** — Series announced a $1 million content-support fund for RUN creators, including cash-prize jams, funded marketing, free AI credits, education, and a creator program.
- **2026-08** — RUN officially entered public beta with Game Studio, Story Studio, Video Studio, and Adventure Studio, plus web and mobile publishing.
- **2026-06** — Series released the RUN.game SDK for coded web games and introduced Viddy Go for producing and publishing 90-second episodes in under 30 minutes.
- **2025-02** — Series said it had added writers, artists, engineers, and producers to the previously lean Pixelberry team and was adapting tools used at XO Games to the Choices production workflow.
- **2024-09** — The company disclosed an oversubscribed $28 million Series A backed by Netflix, Dell Technologies Capital, and returning investors.
- **2024-07** — Series acquired Pixelberry Studios and its interactive-fiction title Choices: Stories You Play.

## Links

- Website: https://series.inc/
- LinkedIn: https://www.linkedin.com/company/seriesentertainment
- YouTube: https://www.youtube.com/watch?v=FVtXgWbZUvQ

---

Profile page: https://yespress.io/series-entertainment
Published by YesPress — https://yespress.io
Last updated: 2026-09-24