# Serena Mastin

> Serena Mastin is the founder and CEO of Pulse Marketing, Inc., a U.S. marketing agency she established in 2013 after corporate sales and marketing roles. Also an author and speaker, she published her memoir Exposed: You Can’t Heal When You Hide in 2023 and contributed to Own Your Story in 2024. Her work connects brand storytelling, coordinated creative services and leadership built around listening, understanding and validating.

- **Role:** Founder & CEO at Pulse Marketing, Inc.
- **Organizations:** Pulse Marketing, Inc., Heartfelt Stories LLC, COR Products, Peer Executive Boards, Vistage Worldwide, Inc., Multicultural Women Executive Leadership Foundation, Partners In Leadership, Inc., Kisco Senior Living, K. Hovnanian Homes
- **Known for:** Founded Pulse Marketing in 2013 and developed a fractional marketing team model., Published a memoir in 2023 and contributed to Own Your Story in 2024., Included in Marquis Who’s Who in December 2023.

## Career timeline

- **2001–2008** — Director of sales and marketing at K. Hovnanian Homes.
- **2008–2010** — Director of sales and marketing at Kisco Senior Living.
- **2010** — Joined Partners In Leadership, Inc. as vice president of marketing projects.
- **2013** — Founded Pulse Marketing, Inc.; her mother chose the company name.
- **2016** — Joined Vistage Worldwide as a founding member of CE 04797.
- **2019** — Became a founding member of Peer Executive Boards.
- **2023** — Published Exposed: You Can’t Heal When You Hide through Heartfelt Stories LLC.
- **2024** — Contributed to the anthology Own Your Story.

## Achievements

- Founded Pulse Marketing in 2013 and developed a fractional marketing team model.
- Published a memoir in 2023 and contributed to Own Your Story in 2024.
- Included in Marquis Who’s Who in December 2023.
- Nominated for Author of the Year in the 2024 Women’s Business Awards.
- A December 2023 biographical announcement reported seven National Telly Awards and 31 American Advertising Awards for Pulse Marketing; these are company awards, not individual awards.

## Latest updates

- **2026-10** — Appeared in episode 1074 of Outlier’s Edge, a coaching conversation about leading her agency while pursuing a broader calling; an Amazon Music listing dates the episode October 7, 2026.
- **2026-04** — Appeared on the WWIA Podcast, episode 69, released April 8, discussing her career, entrepreneurship and storytelling.
- **2026-01** — Published The Art of Listening on January 27, discussing practical ways to listen and clarify meaning.
- **2026-01** — Featured in VoyageDallas’s Hidden Gems interview on January 15.
- **2025-11** — Published an essay on leadership language, accountability and ownership on November 17.

## Links

- Website: https://serenamastin.com/
- LinkedIn: https://www.linkedin.com/in/serenamastin/
- Instagram: https://www.instagram.com/heartfeltstories2026/

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Profile page: https://yespress.io/serena-mastin
Published by YesPress — https://yespress.io
Last updated: 2026-10-25