# Sephora

> Sephora is an LVMH-owned prestige beauty retailer that turns product discovery into a business system: shoppers can test and compare hundreds of brands in open-sell stores, consult trained beauty advisors, buy through digital channels, and earn loyalty benefits, while brands gain curated distribution, launch visibility, customer feedback, and global reach. Its network spans 35 countries, 3,400 points of sale, more than 500 distributed brands, and over 80 million loyalty members, with Sephora Collection adding a higher-control private-label layer to the model.

- **Founded:** 1969
- **Headquarters:** Neuilly-sur-Seine, France
- **Founders:** Dominique Mandonnaud (Founder)
- **Team size:** Approximately 52,000 employees globally, including more than 39,000 beauty advisors, according to LVMH's Sephora profile.
- **Products:** Prestige beauty retail, Sephora Collection, Sephora.com and mobile commerce, Beauty Insider, Beauty services and advice
- **Notable:** Helped normalize the open-sell, try-before-you-buy format in prestige beauty., Grew to 3,400 points of sale in 35 countries and more than 80 million loyal beauty fans by early 2026., Built a portfolio of more than 500 distributed brands plus Sephora Collection.

## Products & services

- **Prestige beauty retail** — Curated makeup, skincare, fragrance, haircare and related products from more than 500 brands across stores and digital channels.
- **Sephora Collection** — The company's own line of makeup, skincare, tools, fragrance and personal-care products; Cream Lip Stain, launched in 2011, became a signature bestseller.
- **Sephora.com and mobile commerce** — Ecommerce, app-based shopping, same-day delivery, pickup and connected store inventory; the US site launched in 1999.
- **Beauty Insider** — A free loyalty program with points, tiers, birthday gifts, events and a member community; Sephora reported more than 40 million North American members in 2025 and over 80 million loyal fans globally in 2026.
- **Beauty services and advice** — Beauty Advisor consultations, in-store testing, makeup services, classes and product education designed to reduce purchase uncertainty.
- **Color iQ and digital beauty tools** — AI-assisted shade matching built on a proprietary dataset of more than 10,000 skin tones, alongside virtual try-on and personalized recommendations.
- **My Sephora Storefront** — A creator storefront and affiliate-style discovery program connected to Sephora's assortment and Beauty Insider ecosystem.

## Achievements

- Helped normalize the open-sell, try-before-you-buy format in prestige beauty.
- Grew to 3,400 points of sale in 35 countries and more than 80 million loyal beauty fans by early 2026.
- Built a portfolio of more than 500 distributed brands plus Sephora Collection.
- Expanded Sephora at Kohl's from its 2021 launch toward presence across Kohl's US store network.
- Created an AI-assisted Color iQ system using a proprietary dataset of more than 10,000 skin tones.
- Graduated 41 brands through Sephora Accelerate by the 2026 application cycle, with more than half launching at Sephora.
- Operates Classes for Confidence in 22 markets in partnership with local nonprofit organizations.
- Opened roughly 100 stores in 2025 while LVMH's Selective Retailing group delivered 4% organic revenue growth.

## Latest updates

- **2026-01** — Sephora and CJ OLIVE YOUNG announced dedicated K-beauty zones launching in the United States, Canada, Hong Kong SAR and parts of Southeast Asia in fall 2026.
- **2025-11** — The Golden State Warriors named Sephora their first official fragrance partner for the 2025-26 season.
- **2025-09** — Sephora products became available for on-demand delivery through Uber Eats in the United States and Canada.
- **2025-06** — Sephora published its 2024 Global Impact and Progress Report covering environmental and social commitments.
- **2025-05** — Sephora became a founding partner of the Golden State Valkyries and naming-rights partner for the team's Oakland performance center.
- **2025-01** — Sephora partnered with Unrivaled as the women's basketball league's official beauty partner.

## Links

- Website: https://www.sephora.com/
- LinkedIn: https://www.linkedin.com/company/sephora
- Twitter/X: https://twitter.com/sephora
- YouTube: https://www.youtube.com/@sephora
- Instagram: https://www.instagram.com/sephora/
- Facebook: https://www.facebook.com/sephora/
- TikTok: https://www.tiktok.com/@sephora

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Profile page: https://yespress.io/sephora
Published by YesPress — https://yespress.io
Last updated: 2026-08-12