# Sensor Tower

> Sensor Tower sells digital market intelligence to app developers, marketers, game publishers, brands, agencies, and investors. Its subscription platform combines modeled app performance, usage, advertising, audience, web, and gaming estimates, drawing on a proprietary consumer panel and other data sources.

- **Founded:** 2013
- **Headquarters:** San Francisco, United States
- **Founders:** Oliver Yeh (Co-Founder and CEO (as of July 2026 announcement)), Alex Malafeev (Co-Founder)
- **Products:** App Performance Insights, App Advertising Insights, Advanced Usage Insights, Pathmatics, Audience Insights
- **Notable:** Reports more than 2,500 enterprise customers worldwide., Describes a proprietary consumer panel of more than 10 million participants., Reported profitability before the May 2020 growth investment.

## Products & services

- **App Performance Insights** — Modeled downloads, revenue, active users, engagement, rankings, reviews, and ASO research.
- **App Advertising Insights** — Competitive mobile user acquisition intelligence, including creative analysis, impression trends, and share of voice.
- **Advanced Usage Insights** — Panel-derived sessions, time spent, retention, churn, and cross-app behavior.
- **Pathmatics** — Digital advertising spend and impression estimates, creatives, and competitive media analysis. Acquired in 2021.
- **Audience Insights** — Connects app engagement and ad exposure to analyze audiences and competitors.
- **Web Insights** — Web traffic, deduplicated audience measurement, paths, and traffic sources, including AI referrals.
- **Retail Media Insights** — Competitive retail media placements, share of voice, creatives, and retailer analysis.
- **Video Game Insights** — PC and console market intelligence across Steam, PlayStation, and Xbox; joined Sensor Tower in 2025.
- **Playliner** — Mobile game Live Ops monitoring and game deconstructions; joined Sensor Tower in 2025.
- **AppMagic** — Mobile app and gaming market intelligence positioned as the dedicated SMB offering after acquisition.
- **Sense AI** — Natural-language navigation to relevant intelligence reports.
- **MCP Server** — Access to subscribed datasets through compatible AI tools; requires an active Sensor Tower API subscription.

## Achievements

- Reports more than 2,500 enterprise customers worldwide.
- Describes a proprietary consumer panel of more than 10 million participants.
- Reported profitability before the May 2020 growth investment.
- Expanded from mobile into digital advertising, web, retail media, and PC/console gaming.

## Latest updates

- **2026-10** — Published Decoding Retail Search 2026, using consumer search and advertising observations from Walmart, Target, and Instacart.
- **2026-07** — Announced the Google Ads social creative integration powered by Pathmatics on July 28.
- **2026-05** — Announced the acquisition of AppMagic on May 12 as a dedicated SMB offering.
- **2026-01** — Reviewed 2025 launches and acquisitions, including Web Insights, Video Game Insights, Playliner, and Sense AI.

## Links

- Website: https://sensortower.com/
- LinkedIn: https://www.linkedin.com/company/sensor-tower/
- Twitter/X: https://twitter.com/SensorTower
- GitHub: https://github.com/sensortower
- Facebook: https://facebook.com/SensorTower/

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Profile page: https://yespress.io/sensor-tower
Published by YesPress — https://yespress.io
Last updated: 2026-10-25