# Sensel

> Sensel developed pressure sensing and haptic touch technology, first in the Morph creative controller and later in laptop touchpads for Lenovo, Dell and Microsoft. It shifted from consumer hardware to OEM work, then licensed notebook technology and support to Cirque in 2025. Cirque now says it has acquired key Sensel assets and trademarks.

- **Founded:** 2013
- **Headquarters:** Sunnyvale, United States
- **Founders:** Ilya Rosenberg (Co-founder; former CEO), Aaron Zarraga (Co-founder; CEO in 2024)
- **Products:** Sensel Morph, Haptic Touchpad, PressureGrid sensor technology
- **Notable:** Morph Kickstarter raised $442,648 from 1,612 backers., Sensel says Morph won Best in Show at the 2017 SXSW Interactive Innovation Awards., Sensel technology entered the ThinkPad X1 Titanium Yoga in 2021.

## Products & services

- **Sensel Morph** — Discontinued modular pressure-sensitive controller with overlays for music, art and custom inputs.
- **Haptic Touchpad** — Touch, force and haptic technology used in notebook touchpads, with adjustable click feel and virtual button zones.
- **PressureGrid sensor technology** — Pressure-sensing architecture for OEM touch surfaces and prototypes.

## Achievements

- Morph Kickstarter raised $442,648 from 1,612 backers.
- Sensel says Morph won Best in Show at the 2017 SXSW Interactive Innovation Awards.
- Sensel technology entered the ThinkPad X1 Titanium Yoga in 2021.
- Six announced ThinkPad models had featured Sensel touchpads by 2024.
- The 2024 X1 Carbon and X1 2-in-1 haptic pads were 37% larger than previous-generation pads.

## Latest updates

- **2025-04** — Cirque licensed Sensel forcepad technology and assumed notebook customer development and support.
- **2025** — Sensel said it shifted from solutions provision toward licensing to strategic partners.
- **—** — Cirque’s current Sensel page says it acquired key intellectual property, physical assets and trademarks; no transaction date is stated.

## Links

- Website: https://sensel.com
- LinkedIn: https://www.linkedin.com/company/sensel
- Twitter/X: https://twitter.com/senselinc
- GitHub: https://github.com/sensel
- YouTube: https://www.youtube.com/watch?v=SgzGNf6XZJo
- Facebook: https://www.facebook.com/pages/Sensel/1609478749324402?fref=ts

---

Profile page: https://yespress.io/sensel
Published by YesPress — https://yespress.io
Last updated: 2026-09-30