# Sensa

> Sensa was an Austin-based, consumer-facing auto insurance business powered by MDGo crash-analysis technology. Its policies paired coverage with collision-triggered assistance, sold through agents. It launched in Illinois in 2022; reporting in June 2023 described customer transfers and interrupted device shipments. IVC later listed the related Sensa AI entity as having ceased operations in Q2 2024.

- **Headquarters:** Austin, United States
- **Founders:** Itay Bengad (Co-founder and CEO at launch), Gilad Avrashi (Co-founder; MDGo CTO), Eli Zerah (Co-founder; engineer)
- **Products:** Auto insurance with crash-triggered assistance, Home insurance (announced plan)
- **Notable:** Launched U.S. auto insurance in Illinois in February 2022., Subsequent operations in Ohio and Texas reported by Coverager.

## Products & services

- **Auto insurance with crash-triggered assistance** — Agent-distributed U.S. auto coverage bundled with an MDGo-powered crash sensor and advertised 24/7 professional assistance at no additional charge. Historical offering; disruption reported in 2023.
- **Home insurance (announced plan)** — Proposed for later in 2022; treated as an announced ambition, not a verified launched product.

## Achievements

- Launched U.S. auto insurance in Illinois in February 2022.
- Subsequent operations in Ohio and Texas reported by Coverager.

## Latest updates

- **2023-06** — Coverager reported that agents were asked to arrange replacement coverage within 60 days; device shipments were stopping. Bengad described a reduction in agency relationships.
- **2024-06** — IVC lists Sensa AI Ltd., formerly MDGo, as ceased to operate in Q2 2024. June represents quarter-end, not an independently established closure date.

## Links

- Website: https://www.joinsensa.com/
- LinkedIn: https://www.linkedin.com/company/sensa-insurance/
- Facebook: https://facebook.com/sensainsurance

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Profile page: https://yespress.io/sensa
Published by YesPress — https://yespress.io
Last updated: 2026-10-05