# Senior Life Services

> Senior Life Services is a Vero Beach insurance agency focused on helping seniors and families compare final expense and burial life insurance. Founded by Rory F. Dougherty, it traces its agency roots to 1978 and says its sales span 42 states. Its consumer website advertises comparisons across more than 15 carriers, while The SLS Way recruits and supports insurance agents.

- **Founded:** 1978
- **Headquarters:** Vero Beach, United States
- **Founders:** Rory F. Dougherty (Founder, President and CEO)
- **Products:** Final expense and burial life insurance brokerage, Simplified issue life insurance, Guaranteed issue life insurance, Policy review, The SLS Way agent support
- **Notable:** Company-reported sales footprint across 42 states., Consumer site advertises shopping more than 15 carriers., Vero Beach BBB profile lists accreditation since February 29, 2004 and an A+ rating at research time.

## Products & services

- **Final expense and burial life insurance brokerage** — Licensed-agent assistance comparing life insurance from multiple carriers to help cover funeral, burial, cremation and related expenses.
- **Simplified issue life insurance** — No-exam coverage options with health questions; eligibility and benefit timing depend on the insurer and policy.
- **Guaranteed issue life insurance** — Coverage options for applicants with significant health concerns; early death benefits are limited during an initial period under policy terms.
- **Policy review** — Agent Wendy Epstein describes helping callers contact existing insurers to clarify policy status, loans and benefits.
- **The SLS Way agent support** — Recruitment, training, leads, sales support and an agent login portal for insurance professionals.

## Achievements

- Company-reported sales footprint across 42 states.
- Consumer site advertises shopping more than 15 carriers.
- Vero Beach BBB profile lists accreditation since February 29, 2004 and an A+ rating at research time.
- Giving Back page reports more than $100,000 donated to over 50 charities in more than 15 states since 2012; the cumulative figure is undated.

## Latest updates

- **2026-01** — An Around Town interview with agent Wendy Epstein discusses advertising-generated inquiries, older clients and reviews of existing insurance policies.
- **2026-02** — In a February 6 BBB response, SLS said it added a complainant to its internal Do Not Call list and identified missing power-of-attorney documentation in its file.

## Links

- Website: https://theslsway.com/
- LinkedIn: https://www.linkedin.com/company/senior-life-services
- YouTube: https://www.youtube.com/channel/UCvDb5l8FgZGfnR51PfXdo5w
- Instagram: https://www.instagram.com/slsway/
- Facebook: https://www.facebook.com/slsway

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Profile page: https://yespress.io/senior-life-services
Published by YesPress — https://yespress.io
Last updated: 2026-10-23