# Sendoso

> Sendoso is a San Francisco-based B2B "Sending Platform" that lets sales, marketing, and customer teams source, store, ship, and track physical gifts, direct mail, swag, eGifts, and handwritten notes at scale. Founded in 2016 by two former sales reps who noticed that a $5 coffee gift card broke through cold-email fatigue, the company wraps that instinct in software - integrating with Salesforce, HubSpot, and Marketo so a gift can be triggered like any other campaign step and measured for ROI. After raising a $100M Series C in 2021 and reaching unicorn status, Sendoso consolidated the category by acquiring rivals Alyce (2024) and Postal (2025), and now layers AI gift recommendations on top of its global fulfillment network.

- **Founded:** 2016
- **Headquarters:** San Francisco, California, United States
- **Founders:** Kris Rudeegraap (Co-Founder & CEO), Braydan Young (Co-Founder & Chief Alliances Officer)
- **Team size:** ~410 employees
- **Products:** Sendoso Sending Platform, SmartSuite, Alyce by Sendoso, Postal by Sendoso, Swag & Company Store
- **Notable:** Created and popularized the 'Sending Platform' category for corporate gifting., Raised over $150M in total venture funding across Series A-C., Passed 20,000 customers by 2021.

## Products & services

- **Sendoso Sending Platform** — The core platform to source, store, ship, and track ROI for physical gifts, direct mail, swag, perishables, eGifts, gift cards, and handwritten notes, with integrations into Salesforce, HubSpot, Marketo, Salesloft, and Outreach.
- **SmartSuite** — AI layer including SmartSend (gift recommendations using signals like Gong call data and CRM activity), SmartMessage (AI-written note copy), and SmartDelivery (automated address verification).
- **Alyce by Sendoso** — AI-powered gift personalization and recipient-choice gifting, acquired in 2024.
- **Postal by Sendoso** — A simpler, SMB-focused gifting and marketplace experience with no minimums, acquired in 2025.
- **Swag & Company Store** — Branded merchandise sourcing, warehousing, and on-demand fulfillment for company swag and employee gifting.

## Achievements

- Created and popularized the 'Sending Platform' category for corporate gifting.
- Raised over $150M in total venture funding across Series A-C.
- Passed 20,000 customers by 2021.
- Reached an estimated $84.8M in annual revenue.
- Consolidated the category by acquiring competitors Alyce (2024) and Postal (2025).

## Latest updates

- **2025-09** — Launched SmartSuite, an AI layer with SmartSend, SmartMessage, and SmartDelivery for gift recommendations, note writing, and address verification.
- **2025-04** — Acquired Postal, rebranded as 'Postal by Sendoso', to serve SMB gifting use cases.
- **2024-02** — Acquired Alyce, adding AI gift personalization as 'Alyce by Sendoso'.
- **2021-09** — Raised $100M Series C led by SoftBank Vision Fund 2 while passing 20,000 customers.

## Links

- Website: https://sendoso.com
- LinkedIn: https://www.linkedin.com/company/sendoso
- Twitter/X: https://twitter.com/sendosohq

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Profile page: https://yespress.io/sendoso
Published by YesPress — https://yespress.io
Last updated: 2026-07-10