# Semih Muşabak

> Semih Muşabak is Sipay’s Turkey CEO, general manager and board member, based in Istanbul. An Işık University industrial-engineering graduate, he began his career at KPMG in IT audit and advisory before joining Sipay in December 2020. His public work focuses on payment infrastructure, branded digital wallets, customer experience and international expansion.

- **Role:** Turkey CEO / General Manager and Board Member at Sipay
- **Organizations:** Sipay, KPMG Turkey
- **Education:** Bachelor’s degree in Industrial Engineering, Işık University, Master’s degree in Industrial Engineering, Işık University
- **Known for:** Led Sipay as general manager from December 2020 through its subsequent funding and growth period., Included in Ekonomist’s 40 Under 40 CEO recognition, confirmed by his 2024 public post., Accepted Sipay’s Deloitte Technology Fast 50 2023 recognition on the company’s behalf.

## Career timeline

- **2012** — Began his professional career as an IT auditor at KPMG Turkey.
- **2012-2020** — Held IT audit, data analytics technical leadership and senior IT advisory positions at KPMG Turkey.
- **2020-12** — Joined Sipay as general manager / Turkey CEO.
- **2021-12** — Presented on brands and fintech at Webrazzi Fintech 2021.
- **2024** — Included again in Ekonomist’s 40 Under 40 CEO list, according to his public LinkedIn post.
- **2025-04** — Publicly announced Sipay’s $78 million Series B round and thanked the team, partners and founder.
- **2025-10** — Discussed AI adoption and overseas expansion at Webrazzi Summit 2025.

## Achievements

- Led Sipay as general manager from December 2020 through its subsequent funding and growth period.
- Included in Ekonomist’s 40 Under 40 CEO recognition, confirmed by his 2024 public post.
- Accepted Sipay’s Deloitte Technology Fast 50 2023 recognition on the company’s behalf.
- Sipay announced a $78 million Series B in April 2025, following a $15 million Series A in June 2024; these are company achievements during his tenure.

## Latest updates

- **2025-10** — At Webrazzi Summit, discussed AI-supported internal operations, a dedicated AI team, staff training and overseas growth targets.
- **2025-06** — In a career interview, reflected on his KPMG-to-Sipay transition and described overseas expansion and public-listing aspirations.
- **2025-04** — Announced the company’s $78 million Series B round on LinkedIn.

## Links

- Website: https://sipay.com.tr
- LinkedIn: https://www.linkedin.com/in/semih-mu%C5%9Fabak-60172956/

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Profile page: https://yespress.io/semih-musabak
Published by YesPress — https://yespress.io
Last updated: 2026-10-07