# Selling Simplified

> Selling Simplified Group built B2B demand-generation services and marketing software around proprietary contact data, digital content engagement and purchase-intent analysis. Its historical products included Demandcentr, Visionayr and LeadVERIFYR. Acquired by IDG Communications in February 2022, its former websites now route visitors to Foundry marketing services.

- **Founded:** 2012
- **Headquarters:** Greenwood Village, United States
- **Founders:** Michael Whife (Co-founder, former CEO and President), Jag Sidhu (Co-founder and COO at the time of the 2021 announcement)
- **Products:** Demandcentr, Visionayr, LeadVERIFYR, B2B demand generation and data services
- **Notable:** Reported sixth consecutive Inc. 5000 appearance in 2021, ranked 4,187 with 70% three-year growth., Opened a Tokyo office in January 2021 and an Oahu office in June 2021., Acquired by IDG Communications on February 8, 2022.

## Products & services

- **Demandcentr** — Historical umbrella marketing platform combining data, campaign engagement and intent analysis to identify and nurture B2B prospects.
- **Visionayr** — SaaS content-marketing platform introduced in 2019, combining content management, interactive content experiences, marketing automation and engagement analytics.
- **LeadVERIFYR** — Historical data enhancement and verification product named in the Visionayr launch announcement.
- **B2B demand generation and data services** — Audience targeting, account profiling, data enrichment, lead nurturing and campaign delivery for technology marketers and agencies.

## Achievements

- Reported sixth consecutive Inc. 5000 appearance in 2021, ranked 4,187 with 70% three-year growth.
- Opened a Tokyo office in January 2021 and an Oahu office in June 2021.
- Acquired by IDG Communications on February 8, 2022.
- Reported access to more than 160 million B2B records in company and acquisition materials.

## Latest updates

- **2026-10** — Website check on October 23: sellingsimplified.com redirects to Foundry demand-generation solutions; sellingsimplifiedinsights.com redirects to Foundry solutions.
- **2025-03** — IDG completed the sale of Foundry to Regent on March 20; Foundry Japan’s corporate history connects its origins to Selling Simplified’s Japanese entity.
- **2023-11** — A November 3 notification to Maryland’s attorney general described a July 20 network-incident discovery and unauthorized access as early as May 10, 2023.
- **2022-02** — IDG Communications announced its acquisition of Selling Simplified.

## Links

- Website: https://www.sellingsimplifiedinsights.com
- LinkedIn: https://www.linkedin.com/company/selling-simplified
- Twitter/X: https://twitter.com/SellSimplified
- Facebook: https://www.facebook.com/sellingsimplified

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Profile page: https://yespress.io/selling-simplified
Published by YesPress — https://yespress.io
Last updated: 2026-10-23