# Seismic

> Seismic is a San Diego-based enablement software company whose AI-powered Enablement Cloud helps sales and marketing teams find, personalize, and deliver the right content to buyers, then coach reps and measure what actually moves deals. Founded in 2010 and now serving roughly 2,000 organizations, it sits at the center of the go-to-market software stack and, in early 2026, agreed to merge with rival Highspot under the Seismic name.

- **Founded:** 2010
- **Headquarters:** San Diego, California, United States
- **Founders:** Doug Winter (Co-founder & former CEO (CEO 2010-2025)), Ed Calnan (Co-founder (go-to-market)), Nasser Barghouti (Co-founder), Fred Xie (Co-founder (product development)), Marc Romano (Co-founder (product development))
- **Team size:** ~1,500 employees
- **Products:** Seismic Enablement Cloud, Content Management & Automation, Digital Sales Rooms (DSR), Learning & Coaching (Lessonly), Aura AI & Aura Agents
- **Notable:** Helped define and lead the sales/revenue enablement software category., Reached unicorn status in 2018, eight years after founding., Hit a ~$3 billion valuation with its 2021 Series G.

## Products & services

- **Seismic Enablement Cloud** — The core platform unifying content management, learning and coaching, buyer engagement, and analytics for go-to-market teams.
- **Content Management & Automation** — Centralizes, governs, and auto-personalizes sales and marketing content so reps find and tailor on-brand materials quickly.
- **Digital Sales Rooms (DSR)** — Shared microsites where reps and buyers collaborate; new Mutual Action Plans add shared next steps and accountability.
- **Learning & Coaching (Lessonly)** — Training, onboarding, and coaching capabilities, built on the Lessonly platform Seismic acquired in 2021.
- **Aura AI & Aura Agents** — Seismic's AI engine plus specialized agents - Aura Chat, a PowerPoint Presentation Agent, and an Analytics Agent - that find answers, generate content, and act in the flow of work.
- **Enablement Intelligence & Analytics** — Dashboards and insights tying content usage and rep behavior to pipeline and revenue outcomes.

## Achievements

- Helped define and lead the sales/revenue enablement software category.
- Reached unicorn status in 2018, eight years after founding.
- Hit a ~$3 billion valuation with its 2021 Series G.
- Grew to roughly 2,000 customers and an estimated ~$400M in revenue.
- Acquired learning platform Lessonly (2021) to add training and coaching.
- Launched Aura AI agents across the Enablement Cloud in its Fall 2025 release.
- Agreed to merge with rival Highspot in February 2026.

## Latest updates

- **2026-02** — Seismic and Highspot announced a definitive agreement to merge, combining under the Seismic name; Rob Tarkoff to lead, Highspot's Robert Wahbe to join the board, Permira remaining controlling shareholder.
- **2026-01** — Winter 2026 release expanded AI-powered GTM execution across the Enablement Cloud.
- **2025-10** — Rob Tarkoff, former Oracle and Adobe executive, became CEO (effective October 3), succeeding retiring co-founder Doug Winter.
- **2025-09** — Fall 2025 release introduced Aura AI Agents: Aura Chat, a PowerPoint Presentation Agent, and an Analytics Agent.
- **2024-06** — Secured debt financing from PNC Bank to support AI investment and global expansion.

## Links

- Website: https://seismic.com
- LinkedIn: https://www.linkedin.com/company/seismic
- Twitter/X: https://twitter.com/SeismicSoftware
- YouTube: https://www.youtube.com/c/SeismicSoftware
- Instagram: https://www.instagram.com/seismicsoftware/
- Facebook: https://www.facebook.com/seismicsoftware

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Profile page: https://yespress.io/seismic
Published by YesPress — https://yespress.io
Last updated: 2026-06-20