# Segari

> Segari is an Indonesian e-grocery company that sources fresh fruit, vegetables, meat and staple goods directly from farmers and delivers them to urban households in the Greater Jakarta area, typically within 15 hours from farm to table. Founded in 2020, it combines a direct-to-consumer app with a network of neighborhood agents who acquire customers and handle last-mile delivery, aiming to cut out the many layers of Indonesia's traditional agricultural supply chain so consumers get fresher produce at lower prices and farmers get fairer returns.

- **Founded:** 2020
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Yosua Setiawan (CEO & Co-Founder), Farand Anugerah (COO & Co-Founder), Farandy Ramadhana (CTO & Co-Founder)
- **Team size:** ~400-500 employees
- **Products:** Segari - Supermarket at Home (app), Farm-direct sourcing & supply chain, Agent network / social commerce, Courier app
- **Notable:** Raised $39.5M in total funding across seed, Series A and Series B rounds, Reported over 20x growth in users, transactions and revenue within its first ~12 months, Built a farm-to-table supply chain delivering within roughly 15 hours

## Products & services

- **Segari - Supermarket at Home (app)** — Consumer mobile app and website offering 10,000+ daily grocery products across fresh fruit, vegetables, meat, seafood, bakery, snacks, drinks and staples, with same-day / next-day delivery and free delivery on first purchases.
- **Farm-direct sourcing & supply chain** — Direct procurement of fresh produce from farmers in Java and Sumatra, with a farm-to-table delivery window of roughly 15 hours and a four-step quality control process.
- **Agent network / social commerce** — Network of neighborhood agents - community leaders, shop owners and vendors - who acquire customers and carry out last-mile delivery on a commission basis, lowering customer acquisition cost.
- **Courier app** — Dedicated Segari courier application supporting delivery operations across the Greater Jakarta area.

## Achievements

- Raised $39.5M in total funding across seed, Series A and Series B rounds
- Reported over 20x growth in users, transactions and revenue within its first ~12 months
- Built a farm-to-table supply chain delivering within roughly 15 hours
- Reduced customer support response time by approximately 90% using Infobip
- Grew to around 400-500 employees serving the Greater Jakarta market

## Latest updates

- **2023-09** — Closed a $23.5M Series B round from existing investors to deepen its e-grocery operations.
- **2024** — Reported roughly 40% revenue growth as it continued scaling across the Greater Jakarta area.

## Links

- Website: https://segari.id
- LinkedIn: https://www.linkedin.com/company/segari
- Instagram: https://www.instagram.com/segari.id/
- Facebook: https://www.facebook.com/segari.official/
- TikTok: https://www.tiktok.com/@segari.id

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Profile page: https://yespress.io/segari
Published by YesPress — https://yespress.io
Last updated: 2026-07-25