# Seerslab

> Seerslab is a Seoul-based vision AI and spatial-computing company that learned a useful lesson from losing the consumer selfie market: the durable product was not the camera app but the machinery underneath it. Its portfolio now runs from ARGear's AR SDK and licensed content to MirrorTown's real-world digital twins and AInoon's screenless AI glasses, serving developers, device makers, telecom operators, public agencies, retailers and consumers.

- **Founded:** 2014
- **Headquarters:** Seoul, South Korea
- **Founders:** Michael Chong (Jin-wook Jeong) (Co-founder and CEO), JC Kim (Co-founder and CTO), Myungjin Choi (Co-founder)
- **Products:** Lollicam, ARGear, MirrorTown, StepEarth, CallabAI
- **Notable:** Lollicam reached 10 million global downloads by April 2017; the company later cited more than 15 million lifetime downloads., Selected among the Top 10 Innovative Startups at SXSW in 2016., Built a library reported at more than 6,000 AR content items and commercialization rights involving roughly 200 intellectual properties.

## Products & services

- **Lollicam** — An early real-time facial-recognition AR camera app with beauty effects and animated stickers; company figures range from 10 million downloads in 2017 to more than 15 million over its lifetime.
- **ARGear** — An AR SDK and SaaS platform for adding face tracking, filters, stickers, virtual makeup, background segmentation and other camera effects to mobile and web services, paired with a large ready-to-license content library.
- **MirrorTown** — An open spatial-computing and digital-twin platform that launched commercially with 133 real-world tourist, cultural and urban locations, designed for tours, local commerce, events and synchronized real-world information.
- **StepEarth** — A social walking and rewards application launched alongside Seerslab's spatial-computing push.
- **CallabAI** — An AR-glasses-based remote collaboration solution for field teams, intended to make remote support feel spatial rather than like a conventional call.
- **AInoon** — Screenless AI smart glasses with camera, microphones and open-ear audio. The product recognizes scenes, answers questions, translates, captures media and connects to multiple AI models through a companion app.

## Achievements

- Lollicam reached 10 million global downloads by April 2017; the company later cited more than 15 million lifetime downloads.
- Selected among the Top 10 Innovative Startups at SXSW in 2016.
- Built a library reported at more than 6,000 AR content items and commercialization rights involving roughly 200 intellectual properties.
- Selected as one of Korea's Top 1000 Innovative Companies in 2020.
- Received South Korea's Minister of Science and ICT Award for 5G software R&D contributions in 2020 and an innovation-related software R&D award in 2022.
- Launched MirrorTown commercially in 2024 with 133 digitized real-world locations.
- Brought its first hardware product, AInoon, to crowdfunding and pre-order in 2025 and Korean retail in 2026.

## Latest updates

- **2026-08** — The AInoon companion app was updated on Google Play with translation improvements and bug fixes; the listing showed more than 100 downloads.
- **2026-03** — Seerslab launched two AInoon models through Korean fashion marketplace Musinsa, with reported price bands around KRW 390,000 and KRW 280,000.
- **2025-11** — AInoon was shown publicly at an optical-industry exhibition in Seoul as a 45-gram screenless wearable supporting multiple large language models.
- **2025-06** — The company launched AInoon on Kickstarter at a $174 campaign price, describing it as its first hardware product.
- **2024-08** — MirrorTown moved from beta to commercial launch with 133 modeled real-world spaces and free trial terms for public institutions and businesses.
- **2024-11** — The company posted a notice of a paid-in capital increase.

## Links

- Website: https://www.seerslab.co.kr/
- LinkedIn: https://www.linkedin.com/company/seerslab
- Twitter/X: https://twitter.com/Pixbee_cam
- YouTube: https://www.youtube.com/@AI_noon_global
- Instagram: https://www.instagram.com/seerslab_official/
- Facebook: https://www.facebook.com/pixbeeapp

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Profile page: https://yespress.io/seerslab
Published by YesPress — https://yespress.io
Last updated: 2026-09-28